Archive

It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.
In this lesson, we select and analyze the successful public opinion response of some crisis. By doing so, we will learn how to respond to public opinion.

  • 2022-12-02 | 09:00 - 17:00
  • zoom online

It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.
In this lesson, we select and analyze the successful public opinion response of some crisis. By doing so, we will learn how to respond to public opinion.

企业遇到舆情是越来越常见的情况。现在,很多企业都会对舆情做回应:有的接受媒体采访,有的发律师函,有的在自家官网和公号上发声明……
同样,能用一次回应平息舆情的成功案例非常少,更多时候,要不回应如泥牛入海,更糟的是回应引发新一轮舆情,越回应事情越大。
这种情况下,又有企业宁可采取“鸵鸟战术”:任你舆情滔天,我自一声不吭。
在本课中,我们精选那些成功的舆情回应声明,对其做解析,来分析和学习舆情时如何做回应的技巧。

  • 2022-12-02 | 09:00 - 16:00
  • Zoom 会议

The European Chamber’s Standards and Conformity Assessment Working Group and the Carbon Market Sub-Working Group welcome representatives from the China National Institute of Standardization (CNIS) to share the latest dual-carbon standardization work on Thursday 1st December afternoon. The meeting will be conducted in Chinese. If you are interested in joining, please register before 30th November COB.

中国欧盟商会标准与合格评定工作组和碳市场工作组很高兴邀请中国标准化研究院资环分院,于12月1日(星期四)下午就《建立健全碳达峰碳中和标准计量体系实施方案》以及当前碳达峰、碳中和标准化工作进行深入探讨。

  • 2022-12-01 | 15:00 - 16:00
  • Online
Members only

800分钟音频课程+2天集训营+1次实战案例辅导

  • 2022-11-25 - 2022-12-10 | 09:00 - 17:00
  • 北京

Improve your data analysis and presentation skills in 42 days without learning Python - POWER BI 7th Training Camp
无需学Python,42天业余学习提升数据分析与呈现技能

你将学到 :
如何快速并准确处理大量重复性的手工整理数据工作
如何轻松应对需求多变的周期性报告
如何用数据可视化来讲故事

  • 2022-11-24 - 2023-01-06 | 20:00 - 21:00
  • Online

两个现象:
企业往往将产品质量归结为质量部门的责任;
质量提升过程中,其他职能部门认为是在辅助质量部门的工作;
一种无奈:
质量部门通常对其他部门的质量工作参与度感到无奈;

此课程培训目的:
1,通过全面质量管理的理念的讲解,让学员清楚的了解企业产品或服务的质量全面管理的核心理念;
2,通过全面质量管理的流程梳理,帮助学员分析并掌握全面质量管理的实施方法;
3,通过全面质量管理的工具训练,让学员掌握改善质量的实用工具;
最终帮助企业建立起全员的质量意识、建立全流程质量提升的方法,提升企业整体质量管理水平,降低质量成本。

  • 2022-11-24 - 2022-11-25 | 09:00 - 17:00
  • Online training (2 days)

The European Chamber is honoured to have Ms Yuanyuan Yu, Partner of Zhong Lun law firm, as a guest speaker to share her insights. The presentation will focus on administrative enforcement and penalty issues related to the Administrative Law, which might occur in foreign-invested enterprises' daily operations. The meeting will take place from 10:00 to 11:30, 11 November.

商会非常荣幸邀请中伦律师事务所合伙人于园园女士作为主讲嘉宾进行分享。此次分享重点围绕行政复议法修订草案、应对行政执法及行政处罚相关问题展开,并会就外资企业可能遇到的问题进行解析。本次会议将于11月11日上午10:00至11:30进行。

  • 2022-11-11 | 10:00 - 11:30
  • European Chamber Beijing Office/Zoom
Members only

MMOG/LE is a set of operational practices and procedures widely used in logistics management/logistics review. It is a certification system for the standardized management of supplier logistics. It is regarded as a "best practice guidelines" for material planning and logistics processes. Its goal is to develop a common material plan and logistics review standard that can be used by all business members (internal and external); to develop and optimize material planning and logistics continuous improvement plan, and then bring more value on the time spent on these activities; to develop a material planning and logistics system framework for product and service suppliers in automotive supply; at the same time, to expect to be the basis to promote the enterprise continuous improvement plan benchmarking activities.

第五版 MMOG/LE ( Materials Management Operations Guideline/Logistics Evaluation 称MMOG/LE),是一套广泛在物流管理/物流评审中所使用的营运实践和程序,是一项对供应商物流进行规范管理的认证体系,被看作物料计划和物流过程的“最佳实践准则”。它的目标,是为所有业务成员(内部的和外部的),制定一份能够使用的共同物料计划和物流评审标准;能够开发并优化物料计划和物流持续改进计划,然后让花费在这些活动上的时间带来更大的价值;为汽车供应中的产品和服务供应商,建立一个物料计划和物流系统的架构;同时,期望作为将其推动企业持续改进计划标杆活动的基础。

  • 2022-11-03 - 2022-11-04 | 09:00 - 17:00
  • Online Training

Cross-Cultural Bridge Workshop
打开中外交流中的“黑匣子”

  • 2022-11-03 | 09:00 - 16:00
  • Zoom Online

The Science Carbon Target is an initiative of CDP, UNGC, WRI and WWF. To prevent severe climate change, the further acceleration of the global transition to a low-carbon economy, with a target of a global average temperature rise of less than 1.5°C/2°C above pre-industrial levels by 2100, requires an ambitious emissions reduction target on which to base itself to ensure that its own transition actions are consistent with the level required by climate science. Raising corporate ambitions for climate action by reducing greenhouse gas emissions, setting targets and mapping out emission reduction pathways can be termed 'science-based' emission reduction targets.

科学碳目标是由全球环境信息研究中心(CDP)、联合国全球契约(UNGC)、世界资源研究所(WRI)和世界自然基金会(WWF)共同发起的一项倡议。为防止严重的气候变化,全球向低碳经济转型的进一步加速,以2100年前全球平均气温比工业化前水平上升低于1.5℃/2℃为目标,在此基础上需要一个高远的减排目标来确保自身的转型行动与气候科学所要求的水平相一致。通过减少温室气体排放来提高企业对气候行动的雄心,设定目标,规划减排路线,这些目标就可以被称为“基于科学”的减排目标。

  • 2022-11-01 | 09:00 - 17:00
  • Online training