In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.

企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2023-08-25 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

中国欧盟商会西南分会诚邀您参加将于2023年8月24日 (星期四) 举行的《关爱生命，救在身边行动，心肺复苏线下培训》活动。
The European Chamber Southwest China Chapter sincerely invites you to "Caring for Life, Saving Actions, CPR Cardio-pulmonary Resuscitation Offline Training" event to on Thursday, August 24, 2023.

• 2023-08-24 | 14:30 - 17:00
• 重庆康心医院9楼健康体检中心

Writing ability is one of the core competence of marketing. No matter the press release of the enterprise brand promotion, the product promotion article on the WeChat public account, all the marketing and brand publicity work can not be separated from writing. However, many people rarely accept writing training in the process of study and employment after the college entrance examination.
Press release is the most basic publicity tool of the enterprise. However, many corporate press releases actually have a lot of grammatical errors, non-standard writing problems, affecting the professional image of the enterprise.
This course aims to help students master the standard writing of press releases from the basic skills.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2023-07-07 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

Enterprise wechat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise WeChat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process...
This course will help students master the overall skills of operating enterprise WeChat public accounts through high-quality successful cases, carefully summarized practical skills, interactive on-site training, and at the same time quickly improve the enterprise WeChat public account copywriting ability.

• 2023-06-09 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

Enterprise WeChat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise WeChat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process...
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。

• 2023-06-08 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

Establish the thinking mode of data decision, say goodbye to perceptual decision thinking; Master quantifying goals into measurable follow-through business problems; Master the common data analysis methods and processes in high-frequency service scenarios; Through visual analysis results of digital speech to enhance business discourse power.

建立数据化决策的思考模式告别感性决策思考；掌握将目标量化分解为衡量可跟进的业务问题；掌握高频业务场景下常用的数据分析方法流程；通过可视化分析成果数字说话提升业务话语权。

• 2023-05-24 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email 线上课程 - 链接将于培训前发送到报名邮箱

[Course Objectives]
1. Master Excel using skills, improve the way of work, improve work efficiency;
2. Design a pleasing professional data report, using more than three functions nested to solve complex problems;
3. Create professional "talking" charts to generate arbitrary reports from Pivottables.

【课程目标】
一、掌握 Excel 使用技巧，改善工作方式，提高工作效率；
二、设计令人赏心悦目的专业数据报表，通过三个以上的函数嵌套解决复杂工作问题；
三、创建“会说话”的专业图表，通过数据透视表随便所欲生成各种报表。

• 2023-05-16 | 09:00 - 16:30
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

Should the enterprise make video number? What's the difference between a video account and Douyin? What brand and market value can be brought to the enterprise by investing in the operation of video number? Do you not need to make Douyin account after making video number?
These problems not only bother the staff of the Marketing Department of many enterprises, but also the management of many enterprises must consider the problem when allocating limited resources.

• 2023-05-12 | 09:00 - 16:00
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

In the past two years, the negative impact of online public opinions has increasingly attracted the attention of regulatory authorities. The CAC has launched several campaigns to clean up the Internet, including targeting "black media" extortion and extortion by enterprises. However, enterprises still face public opinion risks still exist, the Taoist high, the devil is high, the governance is the negative risk behind the more cunning, more hidden means.
Among them, "we media" and social media bloggers have increasingly become the source and driving force of corporate public opinion crisis.
How to deal with the public opinion crisis caused by "we media" is a problem that every enterprise will encounter.

• 2023-04-14 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Government communication is an art, and the sense of propriety is very important! Government communication documents, which cover all aspects of the work system of government affairs (GA), can be said to be the convergence point to show the effectiveness and value of GA work based on long-term systematic work. Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government.

Based on policy research theory and various types of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders in a more accurate, effective, and standardized manner.

• 2023-04-11 - 2023-04-18 | 13:30 - 17:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）