It is becoming more and more common for enterprises to encounter public opinion. Nowadays, many enterprises will respond to public opinion: some accept media interviews, some send lawyers' letters, some issue statements on their official websites and official accounts...
Similarly, there are very few successful cases that can calm public opinion with a single response. Most of the time, the response will either be like a mud in the sea, or even worse, the response will trigger a new round of public opinion, and the more the response, the bigger the problem.
In this case, and some enterprises would rather take the "ostrich tactics": let your public opinion, I will not say a word.
In this lesson, we select successful public opinion response statements and analyze them to analyze and learn the skills of how to respond to public opinion.

企业遇到舆情是越来越常见的情况。现在，很多企业都会对舆情做回应：有的接受媒体采访，有的发律师函，有的在自家官网和公号上发声明……
同样，能用一次回应平息舆情的成功案例非常少，更多时候，要不回应如泥牛入海，更糟的是回应引发新一轮舆情，越回应事情越大。
这种情况下，又有企业宁可采取“鸵鸟战术”：任你舆情滔天，我自一声不吭。
在本课中，我们精选那些成功的舆情回应声明，对其做解析，来分析和学习舆情时如何做回应的技巧。

• 2023-03-10 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Enterprises and users are a pair of communication subjects, interact with each other. Each party's output (attitude, bargaining leverage) directly influences the other's feedback. In this pair of subjects, the enterprise is a "non-human" organization, while the user is an individual with emotions and psychology. Individual users expect a "back and forth" "you have to understand how I feel" mode of communication between people. But companies can't meet that demand. The enterprise completes the output of its will through the position of customer service and after-sales service. But customer service training has determined that they do not provide "emotional value." When it comes to online text communication, there will be the same situation of "insufficient exchange of emotions": the enterprise will issue objective, rational and cold response text, and users will think you have a bad attitude and become angrier.
企业和用户是一对沟通主体，互相作用。每一方的输出（态度、谈判筹码）会直接影响对方的反馈。而这一对主体中，企业是一个“非人类”的组织，用户则是一个有情绪和心理的个人。个人用户期待建立如人际之间的“有来有往”“你要理解我的感受”的沟通模式。但企业无法满足这种情形需求。企业通过客服售后的职位来完成企业意愿的输出。但是客服售后的培训，决定了他们不会提供“情绪价值”。换到网上的文字沟通，会有同样的“情绪交换不到位”的情况发生：企业发布客观理智冷冰冰的回应文字，用户读了认为你态度不好，更生气了。

• 2023-03-03 | 09:00 - 17:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Enterprises and users are a pair of communication subjects, interact with each other. Each party's output (attitude, bargaining leverage) directly influences the other's feedback. In this pair of subjects, the enterprise is a "non-human" organization, while the user is an individual with emotions and psychology. Individual users expect a "back and forth" "you have to understand how I feel" mode of communication between people. But companies can't meet that demand. The enterprise completes the output of its will through the position of customer service and after-sales service. But customer service training has determined that they do not provide "emotional value." When it comes to online text communication, there will be the same situation of "insufficient exchange of emotions": the enterprise will issue objective, rational and cold response text, and users will think you have a bad attitude and become angrier.
企业和用户是一对沟通主体，互相作用。每一方的输出（态度、谈判筹码）会直接影响对方的反馈。而这一对主体中，企业是一个“非人类”的组织，用户则是一个有情绪和心理的个人。个人用户期待建立如人际之间的“有来有往”“你要理解我的感受”的沟通模式。但企业无法满足这种情形需求。企业通过客服售后的职位来完成企业意愿的输出。但是客服售后的培训，决定了他们不会提供“情绪价值”。换到网上的文字沟通，会有同样的“情绪交换不到位”的情况发生：企业发布客观理智冷冰冰的回应文字，用户读了认为你态度不好，更生气了。

• 2023-03-03 | 09:00 - 17:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Why does traditional management training fail to address employee personal development? Why are there so many incentives to use, but employee enthusiasm is low? Why did employees still complain even after managers have helped them?

This course helps managers to build confidence and professional competence in coaching step by step through the guidance of coaches' mentality and motivation, and by using practical management cases from daily communication, feedback to year-end evaluation, and career planning guidance, so as to improve management efficiency and organizational performance.

• 2023-02-28 | 13:30 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

On 12 January 2023, the Foreign Subsidies Regulation (FSR) entered into force. This new set of rules for addressing distortions caused by foreign subsidies will allow the European Union (EU) to remain open to trade and investment, while aiming at ensuring a level playing field for all companies operating in the Single Market. The FSR was proposed by the Commission on 5 May 2021. Following the ordinary legislative procedure, the final text of the Regulation was adopted on 10 November 2022 by the Parliament and on 28 November 2022 by the Council.

• 2023-02-24 | 10:00 - 11:25
• European Chamber Beijing Office/Zoom

Course Benefits
• Five design principles：make poster design simple
• Professional tips to help color matching with business sense
• Unlock PPT magic functions comparable to PS
课程亮点
• 五大设计原则让海报设计简单一点
• 专业解读配色理论让配色不再眼花缭乱
• 解锁PPT魔法技能即可媲美PS

• 2023-02-23 | 13:00 - 17:00
• zoom online

The European Chamber GA Forum is happy to invite you to join our first offline Forum activity in 2023 with the topic of Opportunities and Challenges of Government Affairs for Foreign Enterprises in the New Situation.

• 2023-02-22 | 16:00 - 18:00
• Beijing

Government Affairs Training:
This Half of the Rainbow Bridge — Coordination and Cooperation between Government Affairs and Business Work

• 2023-02-15 | 09:20 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

The China National Intellectual Property Administration (CNIPA) has initiated the public consultation on the Trademark Law (Revised Draft for Comments). For the full draft in Chinese, please visit: 国家知识产权局 通知 国家知识产权局关于《中华人民共和国商标法修订草案（征求意见稿）》公开征求意见的通知 (cnipa.gov.cn).

国家知识产权局开展《中华人民共和国商标法》修改工作，起草了《中华人民共和国商标法修订草案（征求意见稿）》，并向社会各界公开征求意见。稿件全文（中文）：国家知识产权局 通知 国家知识产权局关于《中华人民共和国商标法修订草案（征求意见稿）》公开征求意见的通知 (cnipa.gov.cn).

• 2023-02-14 | 10:00 - 11:25
• Zoom

Let trainees easily create PPT professional presentations, quickly produce working presentations that meet the requirements of the company, make presentations more exciting through pictures, shapes, color collocations, etc., master the most practical cover and catalog design, and improve the level of presentation production.

• 2023-01-10 | 09:00 - 16:00
• online