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The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

  • 2023-09-08 | 09:00 - 16:00
  • Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

Through nurturing people and effectively managing labour relations, human resources (HR) departments play a critical role in engaging the workforce to increase business capacity, particularly amid major disruptions. HR departments have also come to play an increasingly important role in such areas as corporate social responsibility, sustainability and workplace ethics. At the same time, today’s rapid technological innovation and socio-economic changes require greater adaptability from employees for companies to get ahead in an ever more dynamic work environment.

  • 2023-09-05 | 14:00 - 16:00
  • Chengdu International School (CDIS) 成都爱思瑟外籍人员子女学校

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.

企业宣传中,文案写作是最基本的工作。除了新闻稿、演讲稿,深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多,应用场景更多,因此对写作能力提出了更高的要求。
本课中,会用“六个模块法”来帮助学员掌握深度稿的写作方法。

  • 2023-08-25 | 09:00 - 16:00
  • Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

中国欧盟商会西南分会诚邀您参加将于2023年8月24日 (星期四) 举行的《关爱生命,救在身边行动,心肺复苏线下培训》活动。
The European Chamber Southwest China Chapter sincerely invites you to "Caring for Life, Saving Actions, CPR Cardio-pulmonary Resuscitation Offline Training" event to on Thursday, August 24, 2023.

  • 2023-08-24 | 14:30 - 17:00
  • 重庆康心医院9楼健康体检中心

Chengdu Montpellier International School (MIS) was founded in 2019. It is the fruit of the friendship and cooperation between the French and Chinese governments for four decades, and the model school in international cultural and educational exchanges between the city of Chengdu, China and the city of Montpellier, France.
MIS is co-founded by GreatChina international Education, a leading education group with 27 years’ track record in international education and a century-old French education group after five year’s efforts. Offering programs in Chinese, English and French, the school aims to cultivate global citizens and future leaders who will be globally competent and life-long leaners.
MIS is the first ever school in Southwest China that is founded by overseas Chinese and experts with more than 20 years’ expertise in international education and that integrates Chinese academies and practices holistic education. It is a K~12 school with an eye on the future that endeavors to provide tailored learnings to individual students and equip them with global perspectives beyond border and time.

成都蒙彼利埃外籍人员子女学校Chengdu Montpellier International School (MIS) 始建于2019年,是中国成都市与法国蒙彼利埃市历经40年国际友城伙伴关系的中法两国政府合作的友谊结晶与中法两市国际文教交流的典范学校。
成都蒙彼利埃外籍人员子女学校MIS是由具有27年国际教育卓越成就的领航企业-美中国际教育集团与世界知名的法国百年历史教育集团历经5年倾力打造的志在培养“具有全球胜任力与终身学习力的世界公民和未来领袖”的英中法三语国际教育学校。
成都蒙彼利埃外籍人员子女学校MIS是中国西南首家由拥有20多年成功经验的华人华侨国际教育专家创办的中西融创中华书院文化与全人教育理念,践行“个性化精英培养”与“多元化全球视野”的K-12幼小初高15年一贯制的“全球校园与世界课堂”的未来学校。

  • 2023-08-16 | 14:00 - 17:00
  • Chengdu Montpellier International School, GreatChina International Education Campus 成都蒙彼利埃外籍人员子女学校,美中国际文教融创教育园区

Writing ability is one of the core competence of marketing. No matter the press release of the enterprise brand promotion, the product promotion article on the WeChat public account, all the marketing and brand publicity work can not be separated from writing. However, many people rarely accept writing training in the process of study and employment after the college entrance examination.
Press release is the most basic publicity tool of the enterprise. However, many corporate press releases actually have a lot of grammatical errors, non-standard writing problems, affecting the professional image of the enterprise.
This course aims to help students master the standard writing of press releases from the basic skills.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿,微信公众号上的产品宣传文章,所有的市场营销和品牌宣传工作都离不开写作。但是,很多人在高考之后的学习就业过程中,就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题,影响了企业的专业形象。
本课旨在从基本功入手,帮助学员掌握新闻稿的规范写法。

  • 2023-07-07 | 09:00 - 16:00
  • Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

The 17th EU-China Business and Technology Cooperation Fair (Hereinafter referred to as “EU-China Fair”) is scheduled from June 30th to July 1st in Chengdu, Sichuan Province, China.

The EU-China Fair is co-hosted by China Chamber of International Commerce (CCOIC) and European Union Chamber of Commerce in China(EUCCC), and co-organized by CCPIT Chengdu Sub-council, Chengdu Hi-Tech Industrial Development Zone and Chengdu Chamber of International Commerce (CCOIC Chengdu) with thanks to the Ministry of Foreign Affairs, the Ministry of Commerce, China Council for the Promotion of International Trade (CCPIT),the Mission of the P. R. China to the EU and the EU Delegation to China. The Fair has also received support from the Institute of European Studies of Chinese Academy of Social Sciences, EU SME Center and China Chamber of Commerce to the EU and many other insitutes and organizations.

This brand event with long history is a unique channel for the business people of EU and China to exchange their insight and far-sight. This year, with the theme Challenge · Opportunity · Integration · Development, the EU-China Fair will focus on Carbon Neutrality, New Energy, Digital Economy, Green Sustainability and other hot topics. Abundant activities in various forms will be arranged including One Plenary Session, six Parallel Sessions, two Matchmaking meetings, Supporting Exhibitions and visiting the local industrial park. It will be an open and inspiring platform for participants to have a comprehensive understanding and discussion on how to develop business under the condition of complicated international situation. 600 participants are expected on site and 1000 online.

中国欧盟商会与中国国际商会诚挚邀请您参加将于6月30日至7月1日在四川省成都市中国-欧洲中心举办的第十七届中国-欧盟投资贸易科技合作洽谈会(以下简称“欧洽会”)。

主题:挑战·机遇·融合·发展
内容:聚焦中欧双方在数字经济、新能源、碳中和、绿色可持续等领域的对话交流和开放成果,就如何顺应历史趋势,利用当下优势,促进民间经贸长久深度合作展开全面讨论,预计邀请线下参会代表600人,线上1000人。

  • 2023-06-30 - 2023-07-01 | 08:30 - 20:00
  • CCEC (Chengdu) 中国-欧洲中心(成都)
Members only

The European Chamber Southwest China Chapter sincerely invites you to Education Seminar:Being different, being more wonderful——how international curriculum helps students school application and adapt into a multicultural environment quickly on June 20th (Tuesday), 2023.
中国欧盟商会西南分会诚邀您参加将于2023年6月20日(星期二)举行的教育讲座:不一样,更精彩——国际课程如何助力名校申请及快速融入多元文化环境。 正值高考志愿填报热门季,此活动这是一个很好的机会,任何对国际化教育感兴趣的人都可以在此与耀中国际重庆的中方校长当面交流,了解海外名校课程和海外环境,拓宽孩子未来成长发展路径。

  • 2023-06-20 | 16:00 - 18:00
  • Music Room, Yew Chung International School of Chongqing

The European Chamber Southwest China Chapter sincerely invites you to Small and Medium-sized Enterprises Exchange Meeting on Technology Innovation Empowering SMEs- Trade Finance and Import and Export Service Sharing on 14th June (Wednesday), 2023.
中国欧盟商会西南分会诚邀您参加将于2023年6月14日(星期三)举行的贸易融资及进出口服务分享之科技创新赋能中小企业交流会。

  • 2023-06-14 | 15:10 - 17:00
  • Meeting Room, 7F, InterContinental Residences Chengdu City Center 成都仁恒洲际行政公寓 7楼大会议室

Enterprise wechat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise WeChat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process...
This course will help students master the overall skills of operating enterprise WeChat public accounts through high-quality successful cases, carefully summarized practical skills, interactive on-site training, and at the same time quickly improve the enterprise WeChat public account copywriting ability.

  • 2023-06-09 | 09:00 - 16:00
  • Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱