Improving the quality of sales leads, and in turn sales conversion rates, is essential for marketing professionals to demonstrate return on marketing investment. 如何在全渠道诉求、社交兴起、个性化需求下，继续通过social、content、website、event等渠道更好地获得客户，以及对客户的孵化与转化，是亟待解决的问题。如何识别哪部分流量/粉丝中最有可能产生签字客户？如何根据潜客在认知、考虑、偏好等不同阶段制定不同的内容倾销策略？如何让内容营销不仅仅为品牌服务，更为业务服务？如何降低会议营销成本，并提高线上会议的ROI？如何提高赞助会议的产出回报？如何提高百度线索的转化率？如何参考国际公司的线索打分Lead Scoring,提高线索转化？如何做好市场销售协同，提高线索质量？SCRM自动化营销解决方案包括什么？

• 2017-10-24 | 14:00 - 17:00
• 北京致趣科技有限公司广州分公司

Dear Working Group Member,

The European Chamber is pleased to invite you to our next joint financial services-related Working Groups meeting on Monday, 23rd October 2017, 12:00 – 14:00, at the European Chamber’s Beijing and Shanghai offices joined via video link.

• 2017-10-23 | 12:00 - 14:00
• European Union Chamber of Commerce in China

To better understand the current situation of environmental PPP model in China, the chamber will invite Mr. Lu Yuantang, Director of Environmental PPP Center of Chinese Academy for Environmental Planning (环境保护部环境规划院 环境PPP中心主任) to provide exclusive insights on the current legal framework, implementation situation and risk management of environmental PPP model in China, followed by the roundtable discussion with our members.

• 2017-10-23 | 14:00 - 16:00
• European Chamber Office Beijing, 4th Floor, Room C411A

The chamber will invite Mr. Shen Chi, Deputy Director General, China Centre of Urban Development of NDRC (沈迟先生，发改委中国城市和小城镇改革发展中心副主任) to interpret the Overall Plan on Beijing City (2016 – 2035) and provide insights on the Beijing-Tianjin-Hebei Integration

• 2017-10-20 | 10:30 - 12:00
• European Chamber Office Beijing, 4th Floor, Room C411A

Leading self and Leading others are representing the joint efforts of European Chamber Nanjing Chapter and
Raymond Consulting, and aims at helping people lead self through self-awareness, self-realization and self-
transcendence, helping people lead others through knowing the essence of leadership, connecting others and
serving and supporting others.
领导自我和领导他人的课程即是在此背景下由欧盟商会南京分会和雷蒙咨询共同打造的，旨在帮助领导者认识自我、实现和超越自我，了解领导力的本质、连接他人、服务和支持他人，达到成果和进化。

• 2017-10-20 | 09:30 - 17:00
• FESCO北京外企人力资源服务江苏有限公司

We are glad to invite you to visit a member company of the European Chamber: FAW - Volkswagen in Foshan on 19th October from 13:30-16:00.

• 2017-10-19 | 13:30 - 16:00
• FAW - Volkswagen factory Foshan Branch

The European Chamber is delighted in welcoming Vivian Wu, a partner at Baker McKenzie and Lars Ake Severin, CEO at PSU China Consulting, to highlight steps companies should undertake to ensure they have appropriate compliance programs put in in place to respond to whistle blowing. This advice extends to how companies should respond if an employee brings forward accusations of misconduct or how they should react if they are subject to a dawn raid by authorities.

• 2017-10-19 | 16:00 - 18:00
• Four Seasons Hotel, QING I

We are delighted to invite you to the European Chamber’s next Government Affairs Forum Meeting featuring the discussions on China’s negative list system for market access, taking place at 14:30 pm on Thursday 19 October, 2017 in the Chamber’s Beijing Office.
中国欧盟商会政府事务论坛诚邀各位会员参加于2017年10月19日在商会北京办公室举行的政府事务论坛会议。本次会议的主题是中国的市场准入负面清单制度。

• 2017-10-19 | 14:30 - 16:30
• European Chamber Beijing Chapter, Office C411A

提升流程化意识，把握流程设计要点，掌握流程优化的思路和技术

• 2017-10-19 | 13:30 - 17:00
• Fette Compacting (China) Co., Ltd 菲特（中国）制药科技有限公司，3F Meeting Room

This course will be help attendees to create PPTs that flow in a logical order, are visually pleasing, create a persuasive argument and engage the audience. Trainers will take you through a range of Microsoft PPT functions including: using graphics, design and charts to clearly illustrate your data and support your presentation.

• 2017-10-18 | 09:00 - 16:00
• European Chamber Beijing Chapter, 4th Floor, Office C411A, Lufthansa Centre