Improving the quality of sales leads, and in turn sales conversion rates, is essential for marketing professionals to demonstrate return on marketing investment. 如何在全渠道诉求、社交兴起、个性化需求下，继续通过social、content、website、event等渠道更好地获得客户，以及对客户的孵化与转化，是亟待解决的问题。如何识别哪部分流量/粉丝中最有可能产生签字客户？如何根据潜客在认知、考虑、偏好等不同阶段制定不同的内容倾销策略？如何让内容营销不仅仅为品牌服务，更为业务服务？如何降低会议营销成本，并提高线上会议的ROI？如何提高赞助会议的产出回报？如何提高百度线索的转化率？如何参考国际公司的线索打分Lead Scoring,提高线索转化？如何做好市场销售协同，提高线索质量？SCRM自动化营销解决方案包括什么？

• 2017-10-24 | 14:00 - 17:00
• 北京致趣科技有限公司广州分公司

If foreign managers take on a leading position in a company in China, they have to make decisions on a daily basis to maintain the company’s operations. This seminar aims to give an overview of the main tax, finance and legal requirements for compliant business operations to all foreign decision makers in order to be prepared for the daily business tasks, and aims to raise awareness for potential pitfalls and risks in the course of running a business in China.

• 2017-10-20 | 14:00 - 17:30
• Kempinski Hotel Dalian

Leading self and Leading others are representing the joint efforts of European Chamber Nanjing Chapter and
Raymond Consulting, and aims at helping people lead self through self-awareness, self-realization and self-
transcendence, helping people lead others through knowing the essence of leadership, connecting others and
serving and supporting others.
领导自我和领导他人的课程即是在此背景下由欧盟商会南京分会和雷蒙咨询共同打造的，旨在帮助领导者认识自我、实现和超越自我，了解领导力的本质、连接他人、服务和支持他人，达到成果和进化。

• 2017-10-20 | 09:30 - 17:00
• FESCO北京外企人力资源服务江苏有限公司

The European Chamber is delighted in welcoming Vivian Wu, a partner at Baker McKenzie and Lars Ake Severin, CEO at PSU China Consulting, to highlight steps companies should undertake to ensure they have appropriate compliance programs put in in place to respond to whistle blowing. This advice extends to how companies should respond if an employee brings forward accusations of misconduct or how they should react if they are subject to a dawn raid by authorities.

• 2017-10-19 | 16:00 - 18:00
• Four Seasons Hotel, QING I

Ms. Angela Mou, Vice President, Corporate Communication of Tetra Pak Greater China will share Tetra Pak’s idea and practices in driving environmental excellence, and keeping sustainability as part of the core business development and to inspire people to be part of the change through the cooperation with various partners.

• 2017-10-19 | 09:00 - 10:30
• The European Chamber Shanghai Office, Unit 2204

提升流程化意识，把握流程设计要点，掌握流程优化的思路和技术

• 2017-10-19 | 13:30 - 17:00
• Fette Compacting (China) Co., Ltd 菲特（中国）制药科技有限公司，3F Meeting Room

With the new application system for foreigners’ work permit implemented on April 1st 2017 and the 2017 Foreign Permanent Resident ID starting to process in June in Shanghai, the batch of newly promulgated policies have drawn much attention as well as confusion. How has this new system been implemented in Shanghai over the past months? Which lessons can be learned from the visa application experiences in practice?

• 2017-10-18 | 16:00 - 17:50
• European Chamber Shanghai Office, Unit 2204

This course will be help attendees to create PPTs that flow in a logical order, are visually pleasing, create a persuasive argument and engage the audience. Trainers will take you through a range of Microsoft PPT functions including: using graphics, design and charts to clearly illustrate your data and support your presentation.

• 2017-10-18 | 09:00 - 16:00
• European Chamber Beijing Chapter, 4th Floor, Office C411A, Lufthansa Centre

The European Chamber is delighted to welcome Dr Yukon Huang, senior fellow at the Carnegie Endowment and a former World Bank Director for China, advisor to the World Bank, ADB, AIIB and various governments and corporations, to share with participants his view on the upcoming Party Congress, based on his book “Cracking the China Conundrum: Why Conventional Economic Wisdom is wrong”.

• 2017-10-17 | 09:00 - 10:30
• INTERCONTINENTAL SHANGHAI PUDONG

The European Union Chamber of Commerce in China Shenyang Chapter and Staufen are delighted to invite you to the 2 days (17th-18th October 2017) training on LEAN ADMINISTRATION-Methods of Lean in indirect areas in Chinese in Shenyang.

• 2017-10-17 - 2017-10-18 | 09:00 - 17:00
• TBD