We would like to invite you to the presentation of new survey by global public relations firm Weber Shandwick of more than 1,700 executives worldwide (and 100 in China) which explores the realm of CEO reputation to better understand what is required of leaders today.
In an increasingly connected and transparent world, keeping a low profile is no longer an option for business leaders. CEOs have entered a golden age of opportunity in which to tell their company story and join the conversation. This new era is marked by the recognition that CEO engagement is particularly critical to corporate reputation and is facilitated by high demand for content to help grow the business. Today’s CEOs are expected to be seen and heard and to be on the scene internally, externally and virtually. The same goes for top executives in the organization.
To present the global and China specific survey findings will be Micho Spring (Chair, Global Corporate Practice at Weber Shandwick). Following the presentation there will be a panel discussion with senior MNC and Chinese executives (names to be announced shortly) on the best practices on the fine line in balancing executive visibility.
Joining Micho Spring as a panel speaker will be Roger Chen (President, Volvo, China).
The panel discussion will be moderated by Cheng Lei (Anchor, CCTV News and Host, CCTV News Biz Asia).
The event will be especially useful for senior MarCom and HR professionals and those who are interested in the evolving role that CEOs play in supporting corporate reputation.
Speaker
Micho Spring leads the firm's Global Corporate Practice, as well as the New England region for Weber Shandwick. Her practice focuses on enabling corporate clients to use communications to support their business strategies, enhance and protect their reputation, and respond to public policy challenges. During her tenure at Weber Shandwick, Micho has counseled clients across industries on a wide range of reputational issues, including CEO succession, mergers and acquisitions, litigation and regulatory matters, and corporate responsibility.
Micho brings extensive experience as a senior manager in both the public and private sectors to her work as a communications strategist. Her experience includes six years as CEO of Boston Telecommunications Company and four years as Deputy Mayor of Boston. She also served as Chief of Staff to Boston Mayor Kevin H. White after four years of service in New York City government.
Micho currently sits on the Executive Committee of the Greater Boston Chamber of Commerce, is a founding member of the WBUR Group Executive Council, and is Chair of Friends of Caritas Cubana. She holds numerous board memberships, including NBH Holdings Corp, the John F. Kennedy Library Foundation, The Boston Foundation, and the Massachusetts Women's Forum, of which she is a past President.
In 2008 Micho was inducted into the Academy of Distinguished Bostonians by the Boston Chamber of Commerce. In addition, she received a Lifetime Achievement Award from the Greater Boston Chamber of Commerce's Women's Network, the Jorge Hernandez Corporate Leadership Award, and the Order of Isabel La Catolica Award presented by King Juan Carlos of Spain.