Internet and mobile connectivity have transformed the business landscape across the globe, but nowhere is this felt more keenly than in China. CEIBS Professor of Marketing Chiang Jeongwen will give insights on this rapidly changing landscape and how it impacts your business. He will examine the new Digital Consumer and introduce new business realities, defined as “Digital Convergence in Everything, Everywhere and Every Time.” Prof Chiang will also assess the mobile Online to Offline (O2O) frenzy with bold predictions on its future. This seminar will provide critical insights for executives on how to innovate, execute and win in the digital sphere.

The seminar will be followed by an introduction of the CEIBS Global EMBA programme with CEIBS admissions staff and alumni from Global EMBA.

To register for this event here

AGENDA

18:15 - 18:45      Registration & Networking

18:45 - 20:00      Seminar: China’s Digital Landscape: Convergence in Everything, Everywhere and Every Time

• Speaker: Chiang Jeongwen, Professor of Marketing, CEIBS

20:00 - 20:30       Introduction to GEMBA programme with GEMBA alumni, and Admissions staff

20:30 - 21:00       Networking & Drinks

To register for this event here

View directions and map through this link 

Speakers

Mr. Adam Dunnett

Secretary General, European Chamber

Mr. Adam Dunnett

Secretary General, European Chamber

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Adam Dunnett is responsible for the overall implementation the European Chamber's objectives, visibility, membership and lobbying activities across its 7 chapters and 9 offices in China (Beijing, Chengdu, Chongqing, Guangzhou, Nanjing, Shanghai, Shenzhen, Shenyang and Tianjin).

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