The CSR Working Group of the European Chamber invites you to a seminar on Building Brand Advocacy Through CSR.
Heightened social and political expectation has stimulated more and more organizations to take a serious look at how they best develop and implement corporate social responsibility initiatives across their business portfolios.
The CSR function is an integral part of a company s reputation management strategy. As a key brand equity touch point, it does not, and can not, sit in isolation of other communication disciplines. This seminar explores the increasingly significant role that CSR is playing in brand and reputation management and provides a range of insights on the means to effectively integrate CSR into an organization s brand strategy initiatives.
The European Chamber is delighted to welcome Mr. Brendan May, International Head of Corporate Responsibility & Sustainability of Weber Shandwick to address the following subjects:
- Understanding the principles of corporate social responsibility: capturing the values, commitments and actions of an organization to underpin brand equity
- The growing demand for corporate social responsibility in the Asia Pacific region
- A new breed of advocate: the role and expectations of communities and cultures in reputation management
- Lessons from around the world: what s working and what s not
- A structured approach to corporate social responsibility: the key steps required to building an effective programme of engagement
To view Mr. Brendan May's CV please click here
Agenda
8.00 - 8.30 Registration
8.30 - 9.15 Presentation by Brendan May
9.15 - 9.40 Q&A Session
Registration
To register for this event, please email Ms. Mahsa Bouromand at mbouromand@euccc.com.cn by Wednesday, September 4th, noontime. Confirmations and cancellations by phone are not accepted. Please note that cancellations should be done before September 4th, noontime.
No-shows who fail to cancel before this time will be invoiced for the event.
Registrations done after the deadline will be accepted only if space permits and are charged an additional 50 RMB walk-in fee.