About the company

DP Group

The mission of DP Group is to make the world a better place where to do business. To fulfill this mission, DP Group has aimed to establish a series of service companies in order to provide its clients a full range of services, namely, Legal, Investment, Tax, Accounting, Marketing, Communication, Educational activities etc. 

In order to provide the best services in the fastest way to our clients, DP Group now has a variety of branches around the world including locations based in major developing economies. 

For more information about DP Group and it’s entities & services please check: http://www.dpgroup.biz/

EASTANT, sister company in DP Group, is an International Boutique Agency, specializing in Communications and Events in China and Italy, social media management, digital marketing, PR, is looking for a Social Media Specialist.

Founded in 2017 and based in Shanghai, today our agency works with multinational companies interested in operating in the Chinese market, both at a B2B and B2C level.

We provide customized digital strategies to improve brands’ online content and positioning, while keeping it as a personalized experience that allows clients to be in direct contact with our dynamic team.

Job description

Position: Social Media Specialist.

Report to: General Manager

Location: Shanghai

Job description:

The Social media specialist focus on creating appealing and creative digital contents for Eastant clients’.

You will report to the GM work closely with the digital marketing team to generate a social media marketing strategy that will promote customer engagement and brand awareness.

Social media specialists are responsible for planning, implementing and monitoring the Clients’ Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.

Daily Responsibilities: 

- Develop, implement and manage social media strategy, create contents and layout on different social media platforms ;

- Manage domestic and international social media platforms, and monitor performance ;

- Attend educational conferences and workshops;

- Copywriting, work with copywriters and designers to ensure content is informative and appealing ;

- Manage Podcast and webinars;

-Collaborate with Marketing, Sales and Product Development teams ;

- Monitor SEO and user engagement and suggest content optimization ;

- Communicate with industry professionals and influencers via social media to create a strong network ;

- Monthly and Yearly Data report; data analysis on performance , defining key competitive factors ;

- Video editing, infographics and basic layout editing ;

- Able to operate on WeChat platform, Baidu, Weibo, Red, Instagram, LinkedIn, websites, and additional social media platforms as required ;

- A Social Media Specialist wants to see a social-media channel grow,  who keeps monitoring the latest social media best practices and technologies。

Skills & experience

Requirement：

- Chinese citizen;

- Bachelor’s degree or above in Marketing, Communication, or a related field is preferred;

- At least one year working experience in marketing, communication, PR or event management;

- Knowledge of traditional and digital marketing, content marketing and social media marketing;

- Proficient/fluent in Chinese, English and, possibly, Italian;

- Strong communication skills to successfully liaise with customers, suppliers, and colleagues;

- Highly organized and detail oriented.