About the company
The main purpose of the role is to enhance GWR B2B consultant business awareness among AD PR agency, branded company and associations, focusing on marketing outreach and leading nurturing.
The candidate should have competence to generate leads by setting up workshop, gaining speech opportunity in industrial ceremony, liaison with industrial associate as well as KOL, and could setup high quality campaign idea proposal for clients through work with The Records Lab.
Reporting to the head of Marketing, this role will be encompassing local market research, customer analysis, GWR brand building, campaign creation, lead generation, campaign execution and results reporting.
Job description
1. Create GWR B2B marketing campaigns to build awareness among industrials and commercial clients, enhance strong partnerships with leading B2B agencies, experts and partners, and further outreach to generate lead.
2. Work with cross function The Record Lab to provide campaign idea to core clients to boost business.
3. Conduct market research to identify B2B customer segments, as well as staying abreast of the existing changing markets.
4. Work with the Trading Analysis Manager, to conduct regular analysis of customers, and their reasons for working with us.
5. Manage creation and delivery of sales tool kits include product brochure, case study etc.
6. Act as the Brand guardian within the Greater China team, with responsibility for approval of client collateral.
7. Link between Global Product Marketing, Commercial Leadership and the Greater China Commercial team.
Skills & experience
- Strong experience in campaign setup and execution
- Good communication skill and collaboration ability with internal and external team
- Learning agility and open mind for fast change environment
- Good at writing and presentation in Chinese and English
- Agency/brand management background ideal
Work independently
How to apply
JOB CHALLENGES
• Creativity: Catch ever change marketing trend link customer requirement with GWR strict records standard to set campaign idea
• Communication: Build strong relation with industrial association, agencies, partner and KOL to enhance GWR B2B consultant business understanding to generated leads
• Collaboration: work with internal marketing, CAST and record manager team to nurturing leads and deliver aggressive business target.