In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2025-12-05 | 09:00 - 16:00
• Zoom online

A Master Class in a small group (max 9) introducing a new and international award-winning system to organisational leadership that has demonstrably helped leaders and their teams around the world to be faster and more agile.
It will help leaders who:
Are facing faster, more agile local competition taking market share
Grapple with how to get far-away HQ to understand China so as to enable more and control less
Need to empower and engage their teams to increase agility and take initiative more
The CALAgility System will show how to:
Use active, constructive, effective, respectful and lawful DISOBEDIENCE
Enable a team, using a step-by-step structured strategy, to be faster, agile, engaged and innovative
Change a follower and leader mindset with a new future-base, future-proof system
Ensure accountability and responsibility is matched at all levels with the necessary AUTHORITY

• 2025-12-12 | 09:00 - 16:00
• Peace hotel