The Paediatric Nutrition Desk of the European Union Chamber of Commerce in China Officially Launches the Rules of Conduct in Infant Formula Industry Go back »

2014-09-01 | All chapters

As the drafting and launching institution for the Rules of Conduct, the Paediatric Nutrition Desk of the European Union Chamber of Commerce in China (hereafter as the PN Desk) has long committed itself to the protection and promotion of breastfeeding. It encourages member companies to support the proper use of infant formula as well as a safe and sufficient supply on the basis of information transparency and appropriate marketing. The PN Desk developed the Rules of Conduct according to the Administrative Measures for Marketing of Breast-milk Substitutes issued by the then China Ministry of Health in 1995 and took the International Association of Baby Food Manufacturers in 2013 as reference. The Rules of Conduct provides clear standards for marketing of infant formula for newborn to six-month old babies, including rules for protection of breastfeeding and marketing events, exchanges and communications with healthcare institutions as well as principles for medical workers, clinical research, humanitarian aid and label design.

In addition, the Rules of Conduct provides a detailed explanation for the drafting, issuing, administrating, training and complaint handling. Members (including seven multinational member companies and five partnership companies) of the PN Desk have signed the Rules of Conduct and supports its full implementation. The twelve member companies of the PN Desk include Abbott China, Beingmate, Biostime, Dumex, Feihe, FrieslandCampina (Shanghai), Mead Johnson Nutrition (China), Nestle (China), Nutricia Pharmaceutical (Wuxi), Synutra International Inc, Wyeth Nutrition (China) and Yili.

Jeffrey Lu, the Chair of the PN Desk and the Vice President of the Danone Early Life Nutrition in Greater China pointed out, “The Rules of Conduct for the infant formula industry will provide consumers with accurate product information and a reliable purchasing channel. The rights of consumers can only be safeguarded when marketing campaigns and industry operations are disciplined by a set of rules, to ensure the sustainable development of the whole industry.”

China is one of the world’s largest markets for infant and young formula. *It is forecasted that infant and young formula sales in China will double to CNY 150 billion in 2017. By 2017, the sales volume of infant and young formula in China will account for half of all global sales. Not only are the state and the industry demanding changes in the entire sector, but consumers are also calling for greater integrity of infant formula companies overall. The Rules of Conduct issued by the PN Desk is in accordance with its mission to maintain the sustainable and healthy development of the industry by clarifying standards for this surging market.

*Statistics source: Euromonitor International

For more information about the European Chamber Paediatric Nutrition Desk Infant Formula Industry Rules of Conduct, please click:


The Paediatric Nutrition (PN) Desk was established in 2009, and currently has seven international companies as members and five domestic manufacturers as local partners. Members and partners of the PN Desk include the major manufacturers of infant formulas who are active in China. The expertise of the members and partners in the infant formula sector is widely recognised by Chinese consumers by providing high-quality paediatric nutrition products and meeting the needs of consumers in health and safety of infants as well as young children. They have been contributing to the development of the PN sector in China.

The Paediatric Nutrition Desk represents the interests of its members and partners and promotes dialogue and communication among all relevant stakeholders.

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