Although positive changes are being made in China in order to protect both Chinese and Foreign brands, it is no secret that brand owners are experiencing huge challenges in terms of trademark theft, imitation, counterfeiting, patent and trademark infringement. In case that corporations and brand owners fall victim for any of the above, this meeting will show the process for restitution.

As a follow-up event of the meeting on the Trademark Law, the European Chamber is pleased to invite Ms. Hanna Severin, Security Consultant and Shanghai Office Manager, PSU China Consulting to perform an interactive session starting off with a practical introduction into potential questions covering:

• How to monitor and detect infringement?
• How to handle IP theft?
• How to gather admissible evidence of trademark or patent infringement?
• How to continuously work  against infringement preventively?

Further, this event will bring up some valuable takeaways and “dos & don’ts” in relation to IPR strategy, targeting both online and offline challenges. Meanwhile, we aim to create a workshop style session where the participants are able to ask questions and raise challenges connected to their own brand, and share experiences and best practices.

Agenda

9:00 – 9:30 Registration and networking

9:30 – 9:40 Welcome remarks by Chamber representative

9:40 – 10:30 Presentation by Ms. Hanna Severin, Security Consultant and Shanghai Office Manager, PSU China Consulting

10:30 – 11:00 Q&A 

Speakers

Ms. Hanna Severin

Security Consultant and Shanghai Office Manager

Ms. Hanna Severin

Security Consultant and Shanghai Office Manager

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Hanna has been a part of the PSU team since 2016 and heads the PSU Shanghai office.Hanna is operationally responsible for Shanghai-based counterfeit investigations and business intelligence projects that supports PSU fraud and corruption investigations. Hanna Severin holds a bachelor in criminology with a major in Sociology of Law from the University of Lund, Sweden as well as a master in Criminology.

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