European Union Chamber of Commerce in China
Auto Components Working Group Meeting: The Next “Driver” of China NEV
Date: Friday 09.30 - 11.00, 18th January 2019
Address: Unit 2204, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai上海市淮海中路333号, 瑞安广场2204室
Dear Auto Components Working Group Members,
The European Chamber is delighted to invite you to join the next Auto Components Working Group Meeting: The Next “Driver” of China NEV at 9.30-11.00, on the 18th of January, 2019, at the European Chamber Shanghai Office.
The new energy vehicle (NEV) is one of the strategic focus in China with heavy subsidy for the past years, making China the global lead in terms of market size. During this period, multiple start-ups came to the ground targeting two major NEV consumer segments in China: value/license chasers and tech fans. However, we estimate the dynamics of China NEV market will be changed soon due to subsidy retreatment, technology development and premium brands entering the market; its currently polarized consumer composition will become more diversified, especially with the joining of the existing premium internal combustion engine (ICE) vehicle buyers.
In order to catch up the next-round opportunities of China NEV market, we think all players should pay attention to the consumer trend:
• Understand the difference between existing and future NEV consumer in China.
• Gain deep insights of the demographics of future NEV consumers (e.g. background, consumption concept, life attitude, etc.) and their requirements to the next-gen NEV
• Find out the new touch points and appropriate marketing mix to approach the future consumers
• Build up new external marketing partnerships and internal organizations to achieve better leads conversion performance
During the meeting, Mr. Chang Shu, Partner at EY and Mr. Yichao Zhang, Senior Manager at EY, will share with you the main observations in The Next “Driver” of China NEV and how to plug in wisely in the China NEV industry trends and policies.
Agenda:
09.00-09.30 Registration and Networking
09.30-09.40 Opening & Roundtable Introduction moderated by Chair of Auto components Working Group
09.40-10.30 Guest Speaker Presentation: The Next “Driver” of China NEV
10.30-11.00 Q&A and Roundtable Discussion
Our speaker:
Mr. Chang Shu, Partner, EY
Chang Shu is a Partner of Greater China Strategy and Operations at EY Transaction Advisory Services, with over 10 years of professional consulting and automotive industry experience, providing consulting services to leading car brands and vehicle manufacturers. His business topics covered OEM manufacturing preparation and market study for NEV, car sharing strategy and car rental company strategy for mobility service, used car strategy and service strategy for after service, etc.
Mr. Yichao Zhang, Senior Manager, EY
Yichao is a Senior Manager of Greater China Strategy and Operations at EY Transaction Advisory, with 8 years of consulting experience, focusing on automotive, logistics, pharma and internet industries. He has comprehensive project experience in automotive industry, including OEM, supplier, Auto finance, mobility service and NEV-eco new entrants; and he’s specialized in helping traditional companies to formulate and implement digital business strategy, including automotive OEMs and suppliers.
If you would like to attend this meeting in our Shanghai office, please register here online with your own account or email to Ms. Zichen Wang at hlxu@europeanchamber.com.cn before 16 January 2019.
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20190118 AC WG Meeting Minutes
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