Upcoming Events

3
Apr
Shanghai > Forums

eCommerce Trends due to the COVID-19 outbreak

Nowadays more than 40% of the world’s internet users have purchased products online, since the COVID-19 outbreak, there has infinite impacts on retail brands and their targeted audiences. Consumer behavior has changed during this period and ecommerce business is booming and will continue grow in 2020.
Online shopping and cloud service digital transfer are becoming more popular than ever. How should brands adapt changes and given the unprecedented challenges, recovering what drives you change China ecommerce trend, taking the crisis as a switch your business digitalization. Cyril Drouin from Publicis eCommerce will share his latest insight and advice on consumer initial reaction, consumer media behavior change, and how brands address emerging trends, longer term opportunities etc.

  • 2020-04-03 | 15:30 - 16:30
  • Online - Zoom Platform
Members only

This Marketing and Communications Forum webinar is free for all members. We're delighted to invite Ms Jenny Chan, China Editor at WARC, to present top associated market trends for brands in post-pandemic era; Ms Lydia Lee, China President and Global Co-head of Technology, Weber Shandwick, Mr Emmanuel Caisse, Head of Analytics, Weber Shandwick APAC (TBC) to present the Road to Recovery – A Communicator’s Guide to Navigating COVID-19; and Ms Yue Yu, Beijing Partner of Brunswick to present how to build a better China business story in the new wave of Pandemic.

  • 2020-04-07 | 15:00 - 17:00
  • Online (Zoom)