In corporate promotion, copywriting is the most fundamental task. In addition to press releases and speeches, the writing and application of in-depth articles are the most extensive. It is called feature article. The content covers various application scenarios from product articles to successful cases.
Feature drafts require higher writing skills due to their diverse content sources and application scenarios.
In this lesson, the "six module method" will be used to help students master the writing techniques of feature drafts.
在企业推广中，文案是最基本的任务。除了新闻稿和演讲，深度文章的写作和应用最为广泛。深度草稿的英文术语是专题文章。内容涵盖了从产品文章到成功案例的各种应用场景。由于内容来源和应用场景的多样性，深度草稿需要更高的写作技巧。在本课中，将使用“六模块法”帮助学生掌握深草稿的写作技巧。

• 2024-10-18 | 09:00 - 16:30
• Zoom online

This "emotion management course" is to help students upgrade the operating system of "emotion", so that emotion and reason can cooperate efficiently and play a role together, and lead students to conduct in-depth self-inquiry and awareness, get out of the emotional "stuck" point, improve the ability to get along with pressure, and maintain a positive attitude in an uncertain environment.这门“情绪管理课”就是要帮助学员升级“情绪”这个操作系统，让情绪与理性高效配合，共同发挥作用，并带领同学们进行深度的自我探询与觉察，走出情绪“卡”点，提升与压力相处的能力，在不确定的环境中保持积极心态。

• 2024-10-22 | 09:00 - 16:30
• Teams online

The European Chamber Nanjing Chapter cordially invites you to attend the launch of its Position Paper and BCS on October 23 in Nanjing.

• 2024-10-23 | 16:00 - 20:00
• Floor 3, Tietoevry Office and Patio

Shop floor management is a well-established management concept for strengthening coordination and fostering a culture of continuous improvement. Shop floor management is much more than meetings and key figures. In essence, it is about a human-centered understanding of leadership that puts employee development in the spotlight. Personal contact, regular coordination and a high degree of identification with the results of the work are crucial to the success. The market demands ever greater flexibility, requiring stable and controlled processes. Success results from the real-time transparency of performance losses combined with the timely elimination of problems across departments. Historical data is only of limited help here, so the digitalization of shop floor management offers enormous advantages.

• 2024-10-25 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心

For small and medium-sized enterprises in the manufacturing sector, corporate compliance management is gradually becoming a topic of critical importance within the current business environment. Compliance is not only a key factor to companies’ economic interests; compliance issues can also affect companies’ reputation and sustainability.

• 2024-10-25 | 16:00 - 18:00
• 8F, Jade Room, Sofitel Nanjing Galaxy Suning 索菲特苏宁银河大酒店8楼翡翠厅

The course helps you to realize the importance of innovation and the fact that generating creative ideas is not out of reach; Understand the definition, key elements, and ten types of innovation; Identify innovation opportunities using an innovation opportunity analysis framework; Using five creative thinking methods that break through frameworks to generate innovative ideas; Using an evaluation matrix to assess different innovative solutions; Be able to think and refine innovative solutions from the perspective of stakeholders, and increase acceptance of innovation; Being able to apply the skill of telling a good story to drive the implementation of innovative solutions.
意识到创新的重要性，以及产生创意想法并不是遥不可及；了解创新定义、关键要素与创新的十种类型；运用创新机会分析框架识别创新机会；运用五种突破框架的创意思考方式，产生创新点子；运用评估矩阵评估不同创新方案；能从利益相关方视角思考并打磨创新方案，提高对创新的接受度；能应用说一个好故事的技巧推动创新方案落地

• 2024-10-28 - 2024-10-29 | 09:00 - 16:00
• Guangzhou

How do many successful entrepreneurs find ways to break through the bottleneck of their business models? And enhance the ability to make decisions and handle complex and changing market environments? In a fiercely competitive business environment, innovation and effective business models are the key to business success. The "Beauty of Trading Business Model Sand Table" course simulates a complete and clear industrial chain, guiding students to explore and practice the design and application of business models at low cost in a near real business environment, and understand the evolution process of business models from 1.0 to 5.0. Through interactive learning, participants can not only enhance their business thinking and strategic decision-making abilities, but also find innovative solutions in team collaboration.
很多成功的企业家、创业者是如何寻找突破商业模式瓶颈的方法？并提升决策以及处理复杂多变市场环境应变的能力？在竞争激烈的商业环境中，创新和有效的商业模式是企业成功的关键。“交易之美商业模式沙盘”课程通过模拟一条完整清晰的产业链，引导学员在接近真实的商业环境中，低成本探索和实践商业模式的设计与应用，了解商业模式从1.0到5.0的演变过程。通过互动式学习，参与者不仅能提升商业思维和战略决策能力，还能在团队协作中找到创新的解决方案。

• 2024-10-29 | 09:00 - 12:30
• Beijing

In the era of rapid development of artificial intelligence, we will find that our thinking skills sometimes do not fully meet our needs for thinking:
- New knowledge, AI software has been able to quickly produce the prototype version of mind map notes, but we do not know how to make good use of it, and transform it into more valuable mature thinking crystals that can show their own characteristics;
- New tasks, it is difficult to make overall plans, clearly define problems, prefer to use trivial affairs to avoid deep thinking;
- New ideas that fail to capture the interest of the audience may be missed out on more resources.
In the face of fierce competition, how can I become a calm conductor in my career? Only continue to improve our bottom thinking.
The characteristic of Mind Mapping is that it is natural, practical and innovative. After more than 50 years of grinding, it has been adopted by more than 2,000 multinational enterprises around the world, whether it is learning and growth, problem solving, or business expression and other high-frequency scenarios, have achieved obvious results. The various artificial intelligence apps that have sprung up in recent years also boast the ability to export mind maps as one of their selling points. Mind mapping thinking method can not only improve our learning and work efficiency, but also help us effectively perceive our own thinking potential, find the breakthrough point of thinking technology improvement, and then grasp the first-mover advantage in the changing era, surpass the competition, and create more value.
面对高速发展的人工智能时代，我们会发现，我们的思考技巧有时候不能完全满足我们对思考的需求：
新的知识，AI软件已经能快速产出雏形版的思维导图笔记，我们却不知道如何善加运用，将其转化为能展现自身特质的更有价值的成熟思考结晶；
新的任务，难以统筹规划，清晰界定问题，宁肯用琐碎事务来避开深度思考；
新的想法，未能引起受众的兴趣，可能与更多的资源失之交臂。
面对激烈的竞争，如何能够成为职业生涯淡定自若的指挥家？唯有持续提升我们的底层思考力。
思维导图思考法（Mind Mapping）的特点，在于它自然、实用和创新。历经五十多年时光的磨砺，已被全球超过2000家跨国企业导入采用，无论是学习成长、问题解决，还是商务表达等高频场景，均获得了显而易见的成效。近年如雨后春笋般的各种人工智能APP也都以能导出思维导图作为卖点之一。思维导图思考法不仅能提高我们的学习、工作效率，还能帮助我们有效感知自身的思维潜质，找到思维技术提升的突破点，进而在不断变化的时代中掌握先发优势，超越竞争，创造更多价值。

• 2024-10-29 | 09:00 - 16:00
• teams

"Black Goat" Business Thinking Sandbox is a highly interactive business simulation tool designed to help middle and senior managers, entrepreneurs, and high potential talents in enterprises enhance their business thinking and strategic decision-making abilities. By simulating various aspects of enterprise operation, students will engage in role-playing and practical operations in a real market environment, comprehensively enhancing their adaptability and decision-making abilities in complex business environments.
黑山羊商业思维沙盘是一款高度互动的商业模拟工具，旨在帮助企业的中高层管理者、创业者及高潜人才提升商业思维和战略决策能力。通过模拟企业运营的各个环节，学员将在真实市场环境中进行角色扮演和实际操作，全面提升其在复杂商业环境中的应变和决策能力。

• 2024-10-31 | 09:00 - 12:30
• Beijing

Contemporary managers often face problems such as uneven resource allocation, high decision-making pressure, and poor team collaboration. The "Doomsday Medal" sandbox workshop simulates the survival scenario of the apocalypse, helping participants compete and negotiate resources in high-pressure environments, enhance team collaboration skills, and cultivate effective decision-making and leadership abilities. The course aims to help internal members of enterprises learn to cooperate in complex environments to tackle challenges and improve overall operational efficiency through realistic simulation scenarios.
当代管理者常常面临资源分配不均、决策压力大、团队协同不畅等问题。“末日的奖章”沙盘课程通过模拟末日生存情境，帮助参与者在高压环境下进行资源争夺和谈判，提升团队协作能力，培养有效的决策和领导能力。课程旨在通过真实的模拟场景，帮助企业内部成员学会在复杂环境中合作应对挑战，提高整体运营效率。

• 2024-10-31 | 13:30 - 17:30
• Beijing