In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2024-10-18 | 09:00 - 16:00
• Zoom online

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.
课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-10-18 - 2024-10-19 | 09:00 - 16:30
• Beijing

The European Chamber will host the Female Leadership Conference & Cross-industry Mentor Initiative (CIMI) 5-year Anniversary Ceremony on 30th October 2024 in Beijing.

This Conference will feature keynote speeches and panel discussions on advancing gender diversity in leadership, nurturing tomorrow's female leaders, and understanding the new trends in the labour market as they relate to women's contributions to society and the economy.

• 2024-10-30 | 14:00 - 19:00
• Four Seasons Hotel Beijing (TBC)

his course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.

在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-11-12 | 09:00 - 16:00
• MS Teams

The basic principles and ideas of the course Pyramid Principles are derived from Ms. Barbara Minto's classic best-seller book "Pyramid Principles". This course strengthens trainee' logical thinking in expression and thinking through explanation of the article structure, and intensive practical experiential exercises. Based on this, it is highly praised by numerous multinational corporations around the world, as well as professionals and learners.

课程介绍

《金字塔原理》课程的基本原则和思想来源于芭芭拉•明托女士经久不衰的经典畅销商业管理书籍——《金字塔原理》。本课程通过对文章结构性特点的讲解，强化学员表达与思考时的逻辑思维方式，大量的实战体验式演练，从而提高学员表达与思考的能力。基于此，它受到全球众多跨国公司的推崇，也受到广大职场人士和诸多学习者的热爱。

• 2024-11-12 - 2024-11-13 | 09:00 - 16:30
• Beijing

Course overview
As a senior leader in your organisation you need to be able to understand and challenge the numbers alongside your Finance colleagues. Knowing the right questions to ask is a critical component of adding value and insight to the strategy and performance of the business. We would like to invite you to attend Finance for Non-Finance Directors course on 18-20th Sept 2024 in Shanghai presented by the Institute of Directors (IoD)

This course has been designed to demystify the world of finance for non-finance directors and senior managers. It will give you an understanding of key financial concepts and terminology. You will leave with the skills and knowledge needed to evaluate business plans, question financial information and contribute more effectively to boardroom decision-making.

The IoD Award in Finance for Non-Finance Directors (FFD), is a module of the Certification in Company Direction Qualification provided by the Institute of Directors.

• 2024-11-18 - 2024-11-20 | 09:00 - 17:00
• BritCham Shanghai – Shanghai Office(tbc)

“在汇报中Sell你的想法——建立以听众为中心的思维模式和叙事逻辑”

This training teaches you to sell ideas in your report through building an audience centered mindset, and will help you to better solve following challenges in workplace
- How to get my audience to agree with my viewpoint and provide support
- How to address logically and systematically
- How to present content concisely in limited time

课程概述

管理者在充满压力的会议中，向领导或者跨部门团队做正式汇报的时候，最大的挑战莫过于如何：
- 切中要害，获取支持
- 逻辑性强，富有条理
- 简明扼要、突出重点

课程解决问题

- 如何使听众同意我的观点并提供支持
- 如何有逻辑、有条理地把内容说清楚
- 如何在有限时间简明扼要地呈现内容

• 2024-11-22 | 09:00 - 16:00
• Teams

This course aims to upgrade Excel data analysis through AI technology to help students master knowledge and skills in data preprocessing, data cleaning, data modelling, data analysis and visual presentation.
课程背景：本课程旨在通过AI技术升级Excel数据分析，帮助学员掌握数据预处理、数据清洗、数据建模、数据分析和可视化展示等方面的知识和技能。课程内容丰富，涵盖了数据分析的各个方面，旨在帮助学员全面提升数据分析能力。

学员收益：掌握数据预处理和数据清洗的方法和技巧；了解数据建模的概念和常见数据模型；学习使用AI技术进行数据分析和可视化展示：提升数据分析能力，更好地洞察数据背后的信息。

• 2024-12-12 | 09:00 - 16:00
• MS Teams