Many foreign enterprises are B2B companies that need to develop a large number of enterprise-level clients in China. The customer base of B2B companies is characterized by intense competition, long procurement cycles, complex procurement decisions, and difficulty in exploring potential customers. Therefore, the branding and marketing teams of B2B companies encounter many challenges. This course aims to comprehensively analyze the pain points and characteristics of B2B clients, thereby enhancing the team's understanding of branding and marketing work for B2B companies, learning more management skills to apply in daily work, and improving marketing efficiency.
很多外企是B2B类企业，需要在中国开发大量的企业级客户。B2B企业的客户群体存在竞争大、采购周期长、采购决策复杂、潜客挖掘难等特点。因此B2B企业的品牌及市场部团队的工作会遇到不少难点。本课程旨在全面梳理B2B客户的痛点和特点，从而提高团队对B2B类企业的品牌和市场营销工作的认知，学习更多管理技能，以便运用在日常工作中，提高市场营销的效率。

• 2024-04-19 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email

This engaging 4-hour course, divided into 4 insightful chapters and complemented by 2 hands-on, on-site exercises, will take you through the essentials of GPT/GenAI. This course is a blend of theoretical understanding, practical skills, and forward-thinking strategies that will keep you ahead of the curve.
4小时课程，分为4个章节，2个课堂练习，将带你了解GPT/GenAI的基本要素。这门课程与其他课程的不同之处在于，它不仅教你如何使用这个强大的工具，还教你如何利用它来提高你的日常生产力。这门课程是理论理解，实践技能和前瞻性策略的融合。

• 2024-04-26 | 10:00 - 15:30
• in Shenzhen (Exact location to be confirmed)

沟通一直是一件大事，小到哇哇待哺的娃娃，大到国与国之间的外交、战争，而职场中与领导、同事、跨部门的伙伴、客户的交流都离不开沟通。古语云：“上下同欲者胜。”良好的沟通是打造团队凝聚力和企业核心竞争力的基础；然而在我们的日常工作中，却经常出现：本位主义、沟而不通、简单粗暴、暴风骤雨的沟通方式。究其原因，不仅仅是怎么倾听，如何表达的问题，更有沟通双方是否具备沟通的意识，明确管理沟通的重要性，在组织中将什么目标确定为沟通的主旨，能否在沟通时换位思考，了解彼此的需求及难处。

《360度沟通实战》以点带面，帮助学员认清个人沟通在组织中的重要性以及沟通带来的重要作用，企业中70%的时间在沟通，而出现的问题中70%是由沟通造成的。所以每个人都肩负责任，为沟通的结果负责。讲师从职场中常见的沟通现象出发，从沟通的重要性，影响沟通达成结果的关键要素，到如何与领导沟通获取资源，如何跨部门沟通避免踢皮球，如何与下属沟通达成绩效，帮助学员提升沟通效能，从而实现明明白白沟通、让沟通产生行为，让行为影响结果，让结果带来绩效，从而实现沟通必有效的双赢局面。

• 2024-05-14 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

This two-day workshop aims to prepare technical experts changing to a management role and new managers with the leadership skills to build team engagement, performance and consistency.

This workshop emphasizes establishing a leadership essentials, which serves as a tool for new leaders to effectively communicate and collaborate, ensuring the consistent implementation projects, operation and a steady leadership pipelines across the organization.

• 2024-05-14 - 2024-05-15 | 09:30 - 17:30
• Guangzhou

Are you, your team, and your company "Crisis Ready"?
If photos of an accident or claims of a discrimination case involving your company went viral on WeChat or were reported online via the media, would you/your team be able to contain and control the damage?
Is your Crisis Communications Plan water-tight in today's digitized environment? Do all employees understand and follow the plan? Is it feasible and effective in an actual crisis situation?
Join our Senior Consultant, Dr. Laurie Underwood, for this highly interactive, full-day training.

• 2024-06-26 | 09:30 - 17:30
• tbc

This two-day workshop aims to prepare technical experts changing to a management role and new managers with the leadership skills to build team engagement, performance and consistency.

This workshop emphasizes establishing a leadership essentials, which serves as a tool for new leaders to effectively communicate and collaborate, ensuring the consistent implementation projects, operation and a steady leadership pipelines across the organization.

• 2024-10-17 - 2024-10-18 | 09:30 - 17:30
• Shenzhen