Upcoming Events

企业的品牌和市场营销工作中,媒体和自媒体是必须使用的传播桥梁。媒体和自媒体是不同的媒介,具有各自的属性。根据不同的传播目的,企业必须建立自己的媒体名单和媒体关系,企业必须长期有计划的维护媒体关系。善用媒体是企业公关的长期必修课。除了有采编权的媒体,企业传播中经常与自媒体合作。而自媒体少了约束和管理,乱象丛生,企业宛如陷入了黑森林,既要前行,又要防范。认识媒体特性,了解媒体风格,进而判断媒体和自媒体的真正价值,从而精选出适合企业目标的合作媒体。这绝非易事。

In corporate branding and marketing practice, the media and self-media are the communication bridges that should be used. Media and self-media are different and have their own attributes. According to different communication purposes, companies must establish their own media lists and media relations, and companies must maintain media relations in an organized way for a long term. How to leverage media well is a long-term compulsory course for companies. In addition to media with editing rights, corporate communications often cooperate with self-media. However, self-media lacks restraint and management, which causes chaos. In this case, the enterprise seems to be trapped in the black forest when it must move forward and meanwhile safeguard business against risks. It’s not easy to understand the different characteristics and styles of media, judge the true value of media and self-media, so as to select cooperative media suitable for corporate goals.

  • 2021-07-29 | 09:00 - 17:00
  • European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

The European Union Chamber of Commerce in China Beijing Chapter is delighted to invite you to join the One Day training (online): Data analysis and presentation in work report. (course language:Chinese)

  • 2021-08-05 | 09:00 - 16:00
  • Online training

中国欧盟商会与必维管理和技术学院合作开展碳相关系列培训课程,以下是7月22日及23日即将开展的PAS2060 碳中和. A series of Carbon-related serial training will be jointly held by the European Chamber of Commerce in China and the Bureau Veritas University of Management and Technology.

  • 2021-08-05 | 09:30 - 17:00
  • 北京市东城区北三环东路36号环球贸易中心B座22层 必维认证

The European Union Chamber of Commerce in China Beijing Chapter is delighted to invite you to join the One Day training (online): Project Management PracticeChinese language)

  • 2021-08-11 | 09:00 - 17:00
  • Online training

Corporate WeChat Account Operation and Management | Practical New Media Operation Online Training

  • 2021-08-26 | 09:00 - 16:00
  • Online training

An Accelerated Course on Corporate WeChat Writing| Practical New Media Operation Online Training

  • 2021-08-27 | 09:00 - 16:00
  • Online training

A practical day to go beyond the basics in order to be successful with your eCommerce

  • 2021-09-07 | 09:00 - 18:00
  • Suites 201-222, 2F, Building 81, No.4 Gongti North Road, Chaoyang District, Beijing