Many foreign enterprises are B2B companies that need to develop a large number of enterprise-level clients in China. The customer base of B2B companies is characterized by intense competition, long procurement cycles, complex procurement decisions, and difficulty in exploring potential customers. Therefore, the branding and marketing teams of B2B companies encounter many challenges. This course aims to comprehensively analyze the pain points and characteristics of B2B clients, thereby enhancing the team's understanding of branding and marketing work for B2B companies, learning more management skills to apply in daily work, and improving marketing efficiency.
很多外企是B2B类企业，需要在中国开发大量的企业级客户。B2B企业的客户群体存在竞争大、采购周期长、采购决策复杂、潜客挖掘难等特点。因此B2B企业的品牌及市场部团队的工作会遇到不少难点。本课程旨在全面梳理B2B客户的痛点和特点，从而提高团队对B2B类企业的品牌和市场营销工作的认知，学习更多管理技能，以便运用在日常工作中，提高市场营销的效率。

• 2024-04-19 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email

98% people nowadays are generally lack time quotient. The so-called "time quotient" is our attitude towards our own time, the attitude towards the time of others, and the ability to use time to create value. We're often so busy that we're answering messages while we're eating; So busy that there are only three days off in a month; Too busy to rest, exercise and spend time with family... ...Our biggest problem is that we spend 80 percent of our time being "busy."

98%的中国人普遍缺少“时间商”。所谓“时间商”，就是我们对待自己时间的态度，对待别人时间的态度，以及运用时间创造价的能力。我们经常忙到吃饭的时候都在回复各种信息；忙到一个月只有 3 天休息的日子；忙到没有时间休息、锻炼和陪伴家人……我们最大的问题，就是花费了80%的时间放在了一些所谓的“忙”上面。

• 2024-04-23 | 09:00 - 16:00
• Online webinar/ 线上培训

沟通一直是一件大事，小到哇哇待哺的娃娃，大到国与国之间的外交、战争，而职场中与领导、同事、跨部门的伙伴、客户的交流都离不开沟通。古语云：“上下同欲者胜。”良好的沟通是打造团队凝聚力和企业核心竞争力的基础；然而在我们的日常工作中，却经常出现：本位主义、沟而不通、简单粗暴、暴风骤雨的沟通方式。究其原因，不仅仅是怎么倾听，如何表达的问题，更有沟通双方是否具备沟通的意识，明确管理沟通的重要性，在组织中将什么目标确定为沟通的主旨，能否在沟通时换位思考，了解彼此的需求及难处。

《360度沟通实战》以点带面，帮助学员认清个人沟通在组织中的重要性以及沟通带来的重要作用，企业中70%的时间在沟通，而出现的问题中70%是由沟通造成的。所以每个人都肩负责任，为沟通的结果负责。讲师从职场中常见的沟通现象出发，从沟通的重要性，影响沟通达成结果的关键要素，到如何与领导沟通获取资源，如何跨部门沟通避免踢皮球，如何与下属沟通达成绩效，帮助学员提升沟通效能，从而实现明明白白沟通、让沟通产生行为，让行为影响结果，让结果带来绩效，从而实现沟通必有效的双赢局面。

• 2024-05-14 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

Business writing is one of the most crucial skills for achieving success in your professional career. Many individuals, ranging from professional writers to new employees, from non-native English speakers to senior executives, use the techniques of business writing to enhance their communication and presentation of ideas. This course will teach you how to apply the principles of effective business writing to your work, improve your writing significantly through simple tools, and master organization, structure, and revision to communicate more proficiently than ever before. Starting with this course, you will be able to immediately apply the newly acquired knowledge to your work and enhance your writing, leaving a professional impression on others.
商务写作是你在职场中取得成功的最重要技能之一。如此多的受训人员，从专业作家到新员工，从 非英语母语人士到经验丰富的高管都使用商务写作中的技术来增强他们沟通和提出想法的能力。本课程将教你如何将良好的商务写作的原则应用于你的工作，如何通过简单的工具来显着改善你的写作，以及如何执行组织，结构和修订，比以往任何时候都更熟练地沟通。从这堂课开始，你能够立即将新学到的知识应用到你的工作中，并改善你的写作，给他人留下职业的印象。

• 2024-05-22 | 09:00 - 16:00
• Online training