As e-commerce continues to grow, intellectual property protection on online platforms has become a major concern for many of the Chamber’s member companies, which has been listed as a key recommendation in the European Business in China Position Paper 2024/2025.
European Chamber is delighted to cooperate with Amazon, one of the world's largest e-commerce stores, to organise a site visit to Amazon’s office in Shanghai in the morning of 8th November to strengthen IP protection strategies for brands operating in e-commerce, facilitate knowledge sharing on best practices in brand protection, and enable meaningful discussion between Amazon and key brand representatives on challenges and opportunities in the IP space.
Tentative Agenda (Duration: 1.5 hours):
Moderator: Ms Min GAO, National Vice Chair of the Intellectual Property Rights Working Group, European Chamber (TBC)
- 9:50 - 10:00 Registration
- 10:00 – 10:20 Opening Remarks by Ms Min GAO, National Vice Chair of the European Chamber’s Intellectual Property Rights Working Group and Mr Magic YANG, Manager of Amazon Brand Protection Strategic Partnerships
- 10:20 – 11:00 Amazon Brand Protection Presentation
- 11:00 – 11:30 Q&A Session and Closing Remarks (Questions will be collected in advance)