The work of government affairs (GA) is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”. In fact, for the GA departments of multi-national companies (MNCs), the “external communication” with Chinese government agencies only accounts for half of their daily work, while the other half of GA work, the “internal communication” within the company, is the basic guarantee and core power to determine the effectiveness of external work, which is equally important and difficult!

Therefore, the full understanding and cooperation of the company’s senior managements and the heads of various business departments is of great strategic significance for promoting the smooth development of GA and giving full play to the value of GA function.

This course takes the actual needs of MNCs’ government communication as the background, starts with introducing the value of GA to the MNCs, summarizes and analyzes various GA work structures of MNCs, as well as communication methods for coordinating and cooperating with business work under different circumstances, and on this basis, analyzes the cross-cultural communication scenarios with senior leaders of the MNCs, and describes how to grasp strategic development opportunities.

In terms of content, it strives to combine theory with practice, aiming to help GA practitioners, relevant executives, and business leaders to promote mutual understanding and cooperation with more accurate, efficient, and systematic internal communication, so as to further facilitate good communication and cooperation between MNCs and Chinese government agencies on business needs.

At the beginning of a new year, before the convening of 2023 “Two Sessions”, we hope this course could provide effective reference for GA professionals to formulate work planning and internal reporting plans, and do a good job of internal communication at the new year by sharing various MNCs’ GA planning methods/ cases, as well as practical experiences in specific program cooperation.

Who Should Attend?

• Executives of Multi-national Companies: Those who hope to systematically improve their management skills on government affairs by understanding the working structure and internal communication mechanism of government affairs, so as to create a better internal working system for government communication to facilitate the business development of enterprises.
• GA Professionals: Those who hope to continuously strengthen the working skills, comprehensively improve the communication and coordination ability with senior leaders and all departments within the enterprise, and effectively realize the work needs of government affairs through active internal cooperation, so as to realize the business needs of the enterprise.
• Business People: Those who work in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc. with the need/ responsibility to communicate with the government affairs department about the business situation and demand, and even directly responsible for communicating with the senior management of the enterprise on government related matters, and hope to do a good job in relevant work coordination, cooperation and reporting through systematic learning.

政府事务工作常常被比喻成“搭建政府与企业沟通合作的彩虹桥”。事实上，对跨国企业的政府事务部门而言，与中国政府机构的“外部沟通”只占日常工作的一半，而企业“内部沟通”的这一半，是决定外部工作成效的基础保障和核心动力，一样重要、一样有难度！

因此，企业高层管理者和各个业务部门负责人的充分理解配合，对促进政府事务工作的顺利开展、充分发挥政府事务的工作价值，具有非常重要的战略意义。

本课程以企业政府沟通的实际需求为背景，从介绍政府事务工作对企业的价值入手，总结分析企业内部相关的各种工作结构，以及不同情况下协调、配合业务工作的沟通方法，并在此基础上，分析与企业高层领导的跨文化沟通情景、阐述如何把握战略发展机遇。

内容上力求理论与实践相结合，旨在帮助政府事务从业者和相关企业管理者、业务负责人以更精准、高效、系统化的内部沟通，促进相互之间的理解与配合，来进一步畅通跨国企业与中国政府机构就业务需求展开良好的沟通与合作。

新年伊始，在2023年“两会”召开之前，我们希望通过分享企业内部的各种政府事务规划方法、以及具体项目配合的实际案例经验，为专业人士在年初制定工作计划和内部汇报方案、做好内部沟通，提供行之有效的工作参考。

受众群体

• 跨国公司管理人士：希望通过学习政府事务的工作架构和内部沟通机制，系统性提高对政府事务工作的管理技能，进而为企业的业务发展打造一个更加良好的政府沟通内部工作体系。
• 政府事务专职人士：希望不断加强本职工作技能，全面提升与企业内部各个部门和高层领导的沟通与协调能力，通过积极的内部合作，高效地实现政府事务工作需求、实现企业的业务需求。
• 其他商务人士：从事公关、传播、企业社会责任、法务、工厂运营管理等工作，需要与政府事务部门沟通业务情况和需求，甚至直接负责就政府相关事宜与企业高层沟通，希望通过系统性学习，来做好相关的配合、合作与汇报工作。

培训大纲：

1.政府事务对业务工作的意义/价值

• 从中国经济发展的角度看政府事务
• 五个常见的错误认知

2.政府事务工作的自身架构

3.沟通与协调机制

• 制定工作重点，共同实现工作目标

         日常沟通体系
         了解重点情况
         年度工作计划

• 利益诉求的协调处理
•  重点问题研讨会
• 危机事件的协调处理

4.跨文化向上沟通

• 跨国公司内部沟通
• 中西方文化的比较与沟通

Speakers

Mr. Brent Yuan

Partner and Senior Director

Mr. Brent Yuan

Partner and Senior Director

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Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

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