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Chris Thomas is the Chairman and Founder of Integrated Insights, an advisory firm serving the CEOs of major semiconductor and technology companies; a member of the Council on Foreign Relations; a Visiting Professor at Tsinghua University; and a non-resident Senior Fellow in Artificial Intelligence and Emerging Technologies at the Brookings Institution. In 2021, the State Council of the People’s Republic of China recognized Chris as a national-level foreign expert in science and technology.

Chris spent ten years as a partner with McKinsey & Company, leaving the Firm in 2020. He served as Managing Partner for the Firm’s Asia Semiconductor Practice as well as its Co-Managing Partner for the global Digital Strategy and IOT service lines. He led hundreds of engagements on strategy, corporate finance, digital, sales and product development topics for global semiconductor, device, system, and cloud companies. McKinsey ranked Chris among the top 10% of global partners in three of his final four years at the Firm.

Prior to McKinsey, Chris spent ten years at Intel. He was the General Manager of Intel China, with joint ownership for the region’s $5 billion-plus P&L. In this role, he grew revenues by more than 50%; oversaw China’s successful elevation from a sales unit to an independent regional P&L reporting directly into headquarters; led Intel’s Olympic sponsorship program; and directly managed a senior team of over 300 local employees.

Chris also held multiple executive roles at Intel’s global headquarters. These included Chief of Staff to Intel’s Chief Sales, Marketing and Strategy Officer, where he advised on all key decisions for Intel’s 5,000-person global salesforce. He also led large engineering teams in the design, manufacture, and successful launch of three advanced optical networking semiconductors. During his Intel career, Chris delivered $20 billion in revenue and more than $10 billion in gross margin to the company.

Chris began his career as a private equity investor at The Blackstone Group in New York City.

Chris is recognized as a leading global authority on the global semiconductor industry, MNC strategy in China and Asia, and the impact of US-China relations on the global technology industry. He has published more than 25 articles and case studies via multiple channels including McKinsey, Stanford, Caixin, the Council on Foreign Relations, and the Brookings Institution.

He received an MBA from Stanford Business School, where he was an Arjay Miller Scholar; a Master of Arts in Political Science from Stanford University; and a Bachelor of Science in Economics, summa cum laude, from the Wharton School.

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Adam’s career has focussed on trade & investment promotion, advocacy and association management. As the European Chamber’s secretary general, he is responsible for the overall implementation of its objectives, visibility, membership and advocacy activities across its 7 chapters and 9 offices in China (Beijing, Chengdu, Chongqing, Guangzhou, Nanjing,
Shanghai, Shenzhen, Shenyang and Tianjin).

Adam first joined the Chamber in 2006. He served first as the senior business manager, later as Beijing general manager, and since 2013 as the secretary general.

Previously, he worked a commercial officer at the Canadian Embassy in Beijing, 2000-2004 and in 2012 he worked at APCO, a consulting firm, as deputy managing director. Since 2012 he serves as a board member and a rotating chair of the EU SME Centre. From 2014-2017 and again from 2023 he serves as vice chair of the European Business Organisation Worldwide Network, a legally registered NGO that represents European advocacy organisations based in over 50 countries.

Adam holds dual British and Canadian citizenship. He holds an M.A.in International Development
from the International University of Japan, and B.A in foreign languages from the University of
Victoria.