This training is coorperate with CCI France Chine(French Chamber)

Training objectives:

The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices.

Whether you are a brand or a merchant with an eCommerce project in China, this training will help you to understand the eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.

Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.

Who should attend?

This training session targets any brands or merchants with an eCommerce project. Entrepreneurs or ecommerce practitioners can join this course.

Course outline

Market insights:

·         Who are the Chinese Internet users & online buyers ?

·         Market Size / Market Growth

·         Market Trends

·         Focus on the eCommerce market

·         Logistics needs

Deep dive into the largest eCommerce platforms : Taobao/Tmall – JD - PinDuoDuo

·         The major importance of e-Marketplaces in China’s eCommerce scene

·         Business models of the e-Marketplaces in China

·         Tmall & JD in details

·         A short tour of PinDuoDuo

·         How to generate traffic and sales on Tmall & JD ?

o   Free traffic

o   Paid Traffic

o   KOLs and Livestreaming

o   Content marketing / Brand Hub

o   Tmall / JD IPs and Shopping festivals

·         CrossBorder eCommerce on platforms (Tmall Global , JD Worlwide)

·         What is a TP and how to work with them ?

·         Costs and Team necessary to setup and run

·         Case studies

Social Commerce – The new rush

·         What’s Social Commerce exactly ?

·         eCommerce solutions and positioning of the main players : Wechat / Weibo / Douyin / LittleRedbook

·         Focus on Wechat Commerce

·         Focus on Douyin Commerce

·         Focus on LittelRedbook commerce

·         Case Studies

·         KOLs

o   Market Insights

o   How to select them ?

o   How to work with them ?

o   Data and ROI

o   Case studies & Best practices

Data & eCommerce & DTC

·         1^st party vs 3^rd party data

·         Tmall Databank and JD 9Shi introduction

·         The rise of Direct to Consumers Commerce (DTC)

·         Case studies & Best practices

Strategy & Budget

·         The MUST HAVE for a successful eCommerce Strategy

·         Planning a budget for your eCommerce

Language & Duration

Language: English

Duration (in days): 1 day from 9 am to 6 pm

Terms & Conditions:

Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

Cancellation Policy:

If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email: yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Speakers

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

View speaker details

Cyril Drouin is the CEO & CSO for BeyondBorderGroup. He is based in the Shanghai office. Beyond is a "route to market" cross-border platform platform between China and the rest of the world. Cyril has more than 20 years eCommerce and Digital experience in China and in Europe. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China and in Europe. Cyril is the former CEO of Publicis Commerce China and Chief Digital eCommerce officer for Publicis North Asia leading the practice on Google, Amazon, Instagram, Facebook, Tmall, JD, Wechat and social medias Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully with GSK, Nestle, Ferrero, Kering, Mondelez, Sanofi, Bacardi, Heineken, Siemens, Beiersdorf, Moleskine to name a few. Cyril has been part of the Jury of multiples advertising festivals such as Adfest, DMAA International Digital Marketing Award Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.

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