From large scale international games like the Olympics and the World Cup to the hundreds of marathons that take place in China every year, more and more Chinese people are now viewing and participating in various kinds of sports. Put together with Chinese government policy to promote the development of the sports industry and rising public awareness of fitness and health, the market seems set to continue growing.

How can the growing popularity of sports be leveraged by businesses? How can all types of companies use sports to enhance and position their brands? Cross-industry collaboration has brought value and proven successful for many companies in China. What creative ideas can be sparked when collaborating with sports? 

The European Chamber is delighted to invite Nikki Wang, Head of Sports Business Development at Deloitte, to shed light on overview of Chinese sport sponsorship market, Tony Dou, Deputy General Manager at Twitter Greater China, to share Twitter's sports marketing cases and Speed Quan, Senior Marketing Director and Head of Brand and Digital at SAP Greater China, to discuss SAP's Practice in sponsorship marketing.  

Agenda

13:30 – 14:00 Registration

14:00 – 14:10 Welcome remarks

14:10 – 14:40 Presentation on an overview on Chinese sport sponsorship market by Nikki Wang, Head of Sports Business Development, Deloitte

14:40 – 15:10 Presentation on Activate brand to life: SAP Practice in sponsorship marketing by Speed Quan, Senior Marketing Director and Head of Brand and Digital, SAP Greater China

15:10 – 15:40 Discussion with Tony Dou, Deputy General Manager, Twitter Greater China moderated by Tom Howard, Chair of the Marketing and Communications Forum, European Chamber

15:40 – 16:00 Q&A with audience

Views expressed by invited speakers do not necessarily reflect the opinions or position of the European Union Chamber of Commerce in China.

Terms & Conditions

Events have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.

Payment can be made by cash, (domestic) credit/debit card or Wechat. If you pay in advance by Wechat we are typically able to provide you with your fapiao on arrival. For payments made on-site we will dispatch the fapiao to your given address within 5-10 days.

Events are held in English and follow the Chatham House rule unless otherwise stated.

Cancellation Policy

If you cannot attend the event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email Shirley Luo sluo@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Advisory Council Policy

Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at member rate.

Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.

For further information contact Luyang Syvänen lsyvanen@europeanchamber.com.cn.

Speakers

Ms. Nikki Wang

Head of Sports Business China, Deloitte China

Ms. Nikki Wang

Head of Sports Business China, Deloitte China

View speaker details

Nikki joined Deloitte in Beijing in 2012 from UK Trade & Investment of British Embassy Beijing. In 2014 and 2015, she worked in Deloitte’s London office to support Chinese business investments in the UK.

Nikki is currently based in Deloitte Beijing office and leading the sports business from Deloitte in China. She has actively initiated football consultancy projects with Chinese clients and developed collaboration opportunities between international clients and China in professional football area.

Nikki has been involved in several cross-border M&A discussions/transactions in football/sports business and facilitated international sports clients’ development and market strategy in China. Her recent sports related project experience include: advising Chinese Super League for their development of commercial strategy; assisting two of top 6 English Premier Clubs and two of top Serie A clubs' China strategy and assessed the potential of specific business opportunities in Chinese market; assisting a Chinese state-owned enterprise to successfully bid for 2022 Asian Games Hangzhou's athlete village development project.

Mr. Speed Quan

Senior Marketing Director and Head of Branding and Digital, SAP Greater China

Mr. Speed Quan

Senior Marketing Director and Head of Branding and Digital, SAP Greater China

View speaker details

A non-traditional marketer with strong business acumen and strategic vision, Speed Quan (Quan Jijian) is the Senior Marketing Director & Head of Branding and Digital at SAP GC. He is proofed as a great storyteller, visionary leader and superior consultative marketer. With over 15 years of real-world experience on B2B and B2B2C area acquired from both in-house and agency side, he has built up the expertise on full marketing disciplines and grown into a solid leader driving cross-function transformation.

Prior to joining SAP, Speed worked at IBM for 7 years, where he held various marketing roles, including leading a divisional Performance Marketing team. Over time, he grew into a digital marketing expert over time, an early practitioner and observer for advanced tech in marketing, including analytical marketing, social marketing and marketing automation.

Speed started his career at a local tech company as a channel marketer. After that, he broadened his professional horizons at global PR and experience marketing agencies that serve global tech giants, where he developed wider knowledges from branding to marketing tech, market intelligence to sophisticated communication.

In his spare time, he puts big passion to share his insights to others through public speech, column blog and mentoring program.

Location

Related

Contact