Knowing how to read financial statements is a great asset in analyzing business opportunities, assessing financial risks, communicating and dealing with real business situations. The European Chamber Tianjin Chapter cordially invite you to this training to learn the basics of finance, to be familiar with the use of financial accounting information in capital investment decisions. 了解如何阅读财务报表是分析商业机会、评估财务风险、沟通和处理商务情况的一大技能。中国欧盟商会诚意邀请您参加本次培训，学习财务基本知识，熟悉财务会计信息在资本投资决策中的理解和使用。

Knowing the fundamentals of finance, understanding deeply the company's business through the financial statements. All of these will help you communicate with financial staff more effectively and enhance the collaboration between departments.了解财务基础知识，通过财务报表深层了解公司业务，将会更有效地实现与财务人员的沟通，增强部门间的协作。

You will learn the basics of financial reports, analysis of financial statements, as well as the fundamentals of business valuation and the creation of shareholder value in the one-day training “Finance and Accounting for the Non-Financial Manager” . 在我们为期 1天的培训活动中，您将学到财务报告的基础知识，财务报表分析，以及基本的业务估值和股东价值的创造等内容。

Topics 话题：

1. Introduction to the course 课程介绍
2. Accounting: the language of finance and management 会计：财务和管理语言
3. Demystifying financial statements 解密财务报表
4. Analysis of financial statements—where to find useful information? 财务报表分析，找到有用的信息
5. Study of the annual report of a listed company 研究上市公司的年报
6. Making financial decisions 财务决策
7. Capital investment decisions 资本投资决策
8. How to finance a company? ST LT sources of finance and Capital Markets. Company Valuation & Risks. 如何为公司融资？资金和基本市场的来源
9. A touch on external growth through Mergers and Acquisitions 通过并购实现外部增长 

Target 通过培训您将:

• Breaking through the language of finance - Understanding the basic accounting model and its limitations 突破金融语言-了解基本会计模式及其局限性
• Analyzing and interpreting financial statements within the context of industry analysis and macroeconomic fundamentals 在行业分析和宏观经济基本面的背景下分析和解释财务报表
• Mastering forecasting techniques - Providing rigorous tools and approaches to measure the effectiveness of expenditures 掌握预测技巧，提供严格的工具和方法来衡量支出的有效性
• Clarifying financial statements and their relationship to strategic decisions 理清财务报表及其战略决策的关系
• Communicating more effectively with financial managers and accountants 与财务经理和会计师进行更有效的沟通
• Understanding different valuation techniques and respective benchmarks 了解不同的估值技术和各自有效的基准 

Audience 目标受众： 

• General Managers, Directors, Top Executives and Experienced Managers 总经理、董事、高级管理人员和经验丰富的经理
• Business Managers, Department Heads & Line Managers 业务经理、部门主管和部门经理
• Sales & Marketing Managers 销售与营销经理
• Accountants, Corporate Treasury Managers 会计师、公司财务经理
• Professionals of any department having connections with Finance people 与财务相关的部门专业人员
• Any staff with a non-financial background looking to learn the fundamentals of Finance 非财务背景人员，希望学习财务基本知识

Language 语言: 英文/English

Agenda 日程安排: 

08:45 – 09:00 Registration 签到
09:00 – 09:30 Session One: Introduction 简介
09:30 – 10:00 Session Two: Accounting & the language of Finance and Management 会计与财务管理语言
10:00 – 10:15 Coffee break 休息
10:15 – 12:00 Session Three: Demystifying financial statements 解密财务报表
12:00 – 13:00 Lunch break 午餐、休息
13:00 – 14:15 Session Four (1): Analysis of Financial Statements: Where to find useful information? 财务报表信息：在哪里找到有用的信息？
14:15 – 14:30 Session Four (2): Analysis of Financial Statements: Study of a listed European Group 财务报表分析：研究一家欧洲上市公司
14:30 – 15:00 Session Five : Making financial decisions 财务决策
15:00 – 15:15 Coffee break 休息
15:15 – 16:15 Session Six: Capital Investment Decisions 资本投资决策
16:15 – 16:45 Session Seven : How to Finance a Company? Company Valuation & Risks 如何为公司融资？公司估值和风险
16:45 – 17:15 Session Eight : A touch on external Growth through Mergers & Acquisitions 如何通过并购实现外部增长
17:15 – 17:30 Wrap-up

Payment付款方式：报名后请将培训费汇款至以下账户，并在银行转账单上附注BJ20191119 或 联系商会工作人员付费

A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦 

Cancellation取消政策:

If you cannot attend an event for which you have registered, please cancel your registration no later than 24 hours prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be fully charged for event costs. You may cancel online or notify the contact person in the European Chamber.如果您不能参加已注册过的活动，请至少在活动开始72小时之前取消您的注册。若您未能及时地通知我们，我们将收取您相应的活动费用。您可以联系工作人员取消，也可以网上自行取消。

Speakers

Mr. François Bernard

Certified Public Accountant, Coach, Trainer & Consultant, Financial & Risk Advisory, Executive Director, FJA & Partners

Mr. François Bernard

Certified Public Accountant, Coach, Trainer & Consultant, Financial & Risk Advisory, Executive Director, FJA & Partners

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Corporate Experience

Francois has more than 35 years experience in providing audit services and due diligence assistance to multinationals of different industries including manufacturing companies.

From 1990 to 2004, François was responsible for the international expansion of RSM Salustro Reydel (RSM France). From 2002 until July 2004, he was Chairman of RSM Int, the 6th largest worldwide audit and consulting organisation.

François started to work in China in January 1995 when his firm established a Representative office. In 2000, RSM Salustro Reydel entered into a joint venture with a Chinese CPA firm. François had been the Chairman of this Joint Venture until it was liquidated in August 2006 after RSM Salustro Reydel (RSM France) joined KPMG France.

François was then seconded to KPMG China as Partner until end of 2008.

Consulting, Training & Coaching activities

Francois is the founder and Executive Director of FJA & Partners launched in China in February 2009. Initially, the company did focus on risk management issues considered as a way to develop business and improve business performance and Services to SME’s.

In 2010, based on corporations request for training in Finance and related matters, FJA & Partners launched a new business line dedicated to training under the direct supervision of François.

François has delivered in-house trainings for large European manufacturing companies on “Finance for non financial Executives”, “Financial Accounting”, “Management Accounting” and inter-companies’ trainings on “IFRS”.

Francois is regularly invited by industry associations to speak on the investment environment in China and common issues multinationals face. Among his favourite topics : Governance issues, CSR issues, Ethics and leadership issues, Human Resources issues, Transparency and quality of financial information issues.

Before coming to China permanently François had been in charge of the financial audit course in his Business school (MBA program) for eight years.

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