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OVERVIEW:
With more than 25 years of China experience and having lived in Shanghai for more than ten years, Klaus’ business expertise lies in the fields of executive coaching, cross-cultural training, marketing, PR, tourism with focus on China. Klaus conducts coaching sessions and training seminars in English, Chinese and German.
AREAS OF EXPERTISE:
 Organizational and life coaching
 Cross-cultural communication
 General Communication skills, Presentation skills
 Leadership Development, Conflict management
 Team building
 Marketing and PR Manager
 Tourism, Sales & Exhibitions/Events
QUALIFICATIONS:
 Accociated Certified Coach (ACC) by ICF
 Certified Organisational Coach, Level Three, IECL
 Licensed Practioner of NLP at the Society of NLP
 Certified Trainer for Cross-Cultural Communication, Sinalingua
 Certificate on International Marketing
 Magister Artium (M.A.), University of Hamburg (Germany) and Zhejiang (China)
 Degree in Industrial Business Management
RECENT CLIENT ENGAGEMENTS:
 High-level managers  Shanghai based German companies
BUSINESS BACKGROUND AND EXPERIENCE:
Having a degree in Industrial Business Management, Klaus studied Sinology and Ethnology in Germany and China. His education is complemented by a certification „Translation Management in Sino-German Cooperation" and a certification in „International Marketing".
Before he moved to China, Klaus was operating as Director of the China Education & Training Center Hamburg. For seven years he has been working in Shanghai for the German Chamber of Commerce to combine economic targets with social and cultural considerations. In addition to his knowledge of Chinese cultural, he has accumulated a wealth of culture and developed his unique approach to different issues.
He established PR strategies and leveraged destination image to support marketing strategies and sales. He maximized brand equity and familiarity by the extensive press releases, quality coverage, media FAM trips, events. Furthermore Klaus designed and executed website strategies and online campaigns to activate sales & marketing programs via the web to reach out to a wider target consumers, website and database management.
Moreover he has gained a lot of experiences in developing, implementing and monitoring the integrated marketing plans, strategies and advertising campaigns, effective media buying to drive the marketing promotion.
Klaus is fluent in Chinese, English, German and French.