The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”. In fact, for the GA departments of multi-national companies (MNCs), the “external communication” with Chinese government agencies only accounts for half of their daily work, while the other half of GA work, the “internal communication” within the company, is the basic guarantee and core power to determine the effectiveness of “external communication” work, and the full understanding and cooperation of the enterprises’ senior managements and the heads of various business departments is of great significance for promoting the smooth development of GA and giving full play to the value of GA function.

• 2023-11-28 | 09:20 - 11:50
• Zoom online

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”. This course is intended for Government Affairs (GA) practitioners of enterprises to better understand and deal with the relationship between the enterprise and Chinese government, and how to communicate with the government stakeholders and advocate the business interests of enterprise to the government more effectively on this basis. On the one hand, actively promote business development and seize policy opportunities, and on the other hand, provide support for daily operations and possible crisis management. Specifically, this course focuses on how to identify the right stakeholders, provide win-win solutions, and communicate well with the external stakeholders.

• 2023-11-28 | 14:00 - 16:30
• Zoom online

Data analysis is not a subject, but an applied technology that's closely connected to business operation. Moreover, data analysis also requires people to understand the way of thinking, methods and necessary tools for analysing various data.

数据分析不是一门学科，而是一门应用技术，应用的对象就是业务场景，脱离业务的分析毫无意义。除了业务之外，数据分析还需要人们了解数据分析的思维和方法，以及数据分析的必备工具。

• 2023-10-27 | 13:30 - 16:30
• 3rd Floor Xinhua Innovation Centre Block F

In the process of business operation and management, the effective far turnover rate of equipment determines the cost, quality, capacity and profit. Therefore, equipment management has always been one of the important issues and challenges. In order to help enterprises to further understand and carry out the "Lean Management" work, as far as possible to eliminate all kinds of waste in the process of work and production, from the work site to achieve cost reduction, help the gold industry to achieve the goal of profit growth. The European Shenyang Chamber and the Foreign Investment Company Association will organise a "Lean Management Workshop" in the near future to help enterprises to improve their management level and enhance their competitiveness.

企业运营管理过程中，设备的有效远转率决定着成本、质量、产能和利润。因此，设备管理一直都是重要课题和挑战之一。为帮助企业进一步了解并开展“精益管理” 工作，尽可能地排除工作与生产过程中的各种浪费，从工作现场实现降低成本，助力金业实现利润增长的目标。中国欧盟商会联合市外企协会将于近期组织“精益管理研修班”，助力企业提高管理水平，提升竞争力。

• 2023-10-11 - 2023-10-12 | 09:00 - 17:00
• Meeting Room, 5th Floor, Jianshan (Dalian) Co., Ltd 坚山（大连）有限公司 5 楼会议室

The Art of Upward Management will help students build a mindset for upward management from two dimensions and eight aspects, focusing on case studies, from theory to methods, from thinking to behavior, from scenarios to systems, to help students improve their ability for upward management, thereby building a good work atmosphere and achieving a win-win situation for organizational goals, team goals, and personal technical performance.

《向上管理的艺术》将帮助学员构建向上管理的思维，从两个维度，八个方面，聚焦案例，从理论、到方法、从思维、到行为，从场景、到系统，帮助学员提升向上管理的能力，从而构架良好的工作氛围，达到组织目标、团队目标、个人技绩效的双赢局面。

• 2023-09-21 | 09:00 - 16:00
• Online training

This course is a 3-day live online course. The aim of this training is to provide participants with a thorough grounding in the ISO 9001:2015 standard, the background to ISO 9001, its requirements and its role for companies. The aim of this training is to provide participants with a comprehensive grounding in the ISO 9001:2015 standard. Through the training, participants will be able to understand the ideas and methods for establishing and improving a quality management system, and be equipped to promote the system, maintain and continuously improve the management system through internal audits and other means. They will have the ability to maintain and continuously improve the management system through internal audits and other means.
本课程为 3 天在线直播课程。此培训的目的是帮助学员了解ISO9001:2015标准的全面基础知识，知晓ISO 9001的背景、条文要求及其对企业的作用。通过培训使学员了解建立和完善质量管理体系的思路和方法，具备体系推进，通过内部审核等手段维护及持续改进管理体系的能力。

• 2023-09-11 - 2023-09-13 | 09:00 - 17:00
• Online webinar

This training is a 3-day live online training.
The automotive industry quality system standard IATF 16949:2016, developed by the IATF, clearly stipulates that organizations should have qualified internal auditors. This course is specifically designed for organisations implementing IATF 16949:2016 or training for certification purposes. Participants will learn the intent and requirements of IATF 16949:2016, including an introduction to the process approach and its core tools for the automotive industry. Through a precise understanding of the standard requirements, the simulation audit of the application of audit techniques and process methods in the automotive industry, the internal auditors of the organization can master the basic requirements of IATF 16949:2016 and have the ability to plan and complete the internal audit.

本课程为 3 天在线直播课程。
IATF 所制定的汽车行业质量体系标准 IATF 16949:2016 中明确规定，组织应具有有资格的内部审核员。本课程特别为组织推行 IATF 16949:2016 或认证目的培训。学员将学习到 IATF 16949:2016 的意图和要求，包括过程方法及其汽车行业核心工具介绍。通过对标准要求的精准理解，汽车行业审核技巧及过程方法应用的模拟审核，使组织的内审员可以掌握 IATF 16949:2016 基本要求并有能力策划完成内部审核。

• 2023-09-11 - 2023-09-13 | 09:00 - 17:30
• Online webinar

In the brand work of an enterprise, the operation of social media is already the basic work. From the perspective of social psychology, "fan" has also changed from a niche word for star-chasing to a state of public acceptance. But there is a fundamental difference between being a "fan" at the corporate level and being a "fan" with a personal IP and emotional engagement. The "fans" of enterprises are not "wechat background fans" in the narrow sense. "Business fans" generally refers to all potential customers and regular customers. Many B2B companies ask me: "Our signing customers are enterprises, not individuals, do not need to understand the psychology and feelings of individuals in communication." This view is wrong. The reason is simple: businesses sign the bills, but individuals make the purchasing decisions. No matter how big the organization is, no matter how long the purchase decision process is, the decision is still made by individuals with emotions. Similarly, for any piece of corporate propaganda to go out, it is individuals who read the message and take it. Not to mention social media followers.
What we hope to study is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "business fan operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of old customers.

企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Training

With the arrival of a large number of post-95-00 workforce, their individuality brings a new atmosphere to the enterprise at the same time, but also makes the traditional management model more and more unworkable. Organisations and managers are faced with many challenges. Therefore, intergenerational leadership has become an important issue for today's enterprises.

随着 95-00 后职场大军的大批来袭，个性张扬的他们在给企业带来新气象的同时，也让传统的管理 模式越来越行不通了。组织和管理者遇到很多挑战。因此代际领导力成为了当今企业的一个重要课题。

• 2023-09-06 - 2023-09-06 | 09:00 - 12:00
• Online webinar

This training is a 3-day live offline training.
The automotive industry quality system standard IATF 16949:2016, developed by the IATF, clearly stipulates that organizations should have qualified internal auditors. This course is specifically designed for organisations implementing IATF 16949:2016 or training for certification purposes. Participants will learn the intent and requirements of IATF 16949:2016, including an introduction to the process approach and its core tools for the automotive industry. Through a precise understanding of the standard requirements, the simulation audit of the application of audit techniques and process methods in the automotive industry, the internal auditors of the organization can master the basic requirements of IATF 16949:2016 and have the ability to plan and complete the internal audit.

本课程为 3 天线下课程。
IATF 所制定的汽车行业质量体系标准 IATF 16949:2016 中明确规定，组织应具有有资格的内部审核员。本课程特别为组织推行 IATF 16949:2016 或认证目的培训。学员将学习到 IATF 16949:2016 的意图和要求，包括过程方法及其汽车行业核心工具介绍。通过对标准要求的精准理解，汽车行业审核技巧及过程方法应用的模拟审核，使组织的内审员可以掌握 IATF 16949:2016 基本要求并有能力策划完成内部审核。

• 2023-08-29 - 2023-08-31 | 09:00 - 17:30
• TBD.