Many foreign enterprises are B2B companies that need to develop a large number of enterprise-level clients in China. The customer base of B2B companies is characterized by intense competition, long procurement cycles, complex procurement decisions, and difficulty in exploring potential customers. Therefore, the branding and marketing teams of B2B companies encounter many challenges. This course aims to comprehensively analyze the pain points and characteristics of B2B clients, thereby enhancing the team's understanding of branding and marketing work for B2B companies, learning more management skills to apply in daily work, and improving marketing efficiency.
很多外企是B2B类企业，需要在中国开发大量的企业级客户。B2B企业的客户群体存在竞争大、采购周期长、采购决策复杂、潜客挖掘难等特点。因此B2B企业的品牌及市场部团队的工作会遇到不少难点。本课程旨在全面梳理B2B客户的痛点和特点，从而提高团队对B2B类企业的品牌和市场营销工作的认知，学习更多管理技能，以便运用在日常工作中，提高市场营销的效率。

• 2024-04-19 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email

HR Seminar

• 2024-04-17 | 14:00 - 16:30
• Conference Room - Beijing, ICC Club Managed by TEC, Level 5 Office Tower 1, Chengdu ICC ICC环球贸易广场一号办公楼5楼ICC会议中心-北京厅

The European Chamber is pleased to invite you to the 2024 kick-off meeting of the Financial Services Working Group (WG). The meeting will be held on 17th April, 15:30 – 17:00, offline at the European Beijing and Shanghai Offices, as well as online. Please note this event is only open to industry representatives.

• 2024-04-17 - 2024-04-17 | 15:30 - 17:00
• European Chamber Beijing and Shanghai Offices

Yuzhong District Commission of Commerce will hold the New International Land-Sea Trade Corridor Economic and Trade Connection and Quality Imports Promotion Event on April 12th, 13th and 14th. The event will include exhibition at Jiefangbei Central Business District. Also, the government will invite merchandise distributors to have business negotiations with us at hotel. The government will provide the standard 3m*6m booth free of charge, and be responsible for the basic setup. Member companies will only bear the labor and transportation costs.
Please find the detailed agenda below.

渝中区商务委将在解放碑中央商务区，4月12、13、14号举办西部陆海新通道经贸对接暨进口精品促销活动。同时，政府还邀请了商品分销商与参展企业进行商务洽谈。对方会免费提供标准3m*6m的展位，也会负责基本搭建。会员企业只需承担人力及货品运输成本。
活动详细议程可在下方查看。

• 2024-04-13 - 2024-04-14 | 10:00 - 18:00
• Jiefangbei Central Business District

The Aviation and Aerospace Working Group cordially invites you to participate its 2024-2025 Chair Election and PP Discussion on Tuesday 2nd April 2024, from 9:30 to 11:00.

• 2024-04-02 | 09:30 - 11:00
• European Chamber Beijing Office and Online Meeting

On Thursday, 28th March, the ILS Working Group will hold its 2024-2025 working group chair and vice chair elections. The meeting will also include discussions on PP 2024/2025, upcoming EU-China Maritime Dialogues, agenda of Ningbo Meeting with the MoT, as well as 2024 ILS work plan.

• 2024-03-28 - 2024-03-28 | 14:00 - 16:00
• Office Unit2204, ShuiOn Plaza,333 Huaihai Zhong Road, Shanghai, 200021

The European Chamber is happy to invite you to the kick-off meeting of the Agriculture, Food and Beverage Working Group (AFB WG), which will take place onsite from Beijing, Shanghai and online via Zoom on Monday, 27th March, from 14:30 to 16:30.

• 2024-03-27 | 14:30 - 16:30
• European Chamber Beijing, Shanghai Office and Online

About European Security Academy

The European Security Academy (ESA) was established in 1992 to provide comprehensive training in shooting, counter-terrorism, and security for military, police, and non law enforcement personnel from around the world. The ESA's teaching team is strong, and the practical instructors in the team have served in law enforcement agencies or the military for a long time. Currently, ESA has become a designated training institution for military and police systems as well as private security institutions in many countries within the EU and NATO systems, The above organizations and institutions regularly send personnel to ESA headquarters in Poland for training every year.
The instructors of the European Security Academy are mainly veterans of special forces from countries such as the United States, Germany, the United Kingdom, France, Spain, Portugal, Poland, and others who have served for more than 20 years. Many of them have participated in peacekeeping operations in Afghanistan, Iraq, and Kosovo. ESA is currently the only training base that includes instructors from the United States Delta Special Forces, SAS British Special Air Service, and Poland's GROM Thundering Special Forces. The United States, Special forces from Germany, Poland, and other countries regularly train at their bases every year.

• 2024-03-27 | 14:40 - 17:00
• The Southwest Branch of European Security Academy 欧盟商会走进欧洲安全学院西南分院

The European Chamber is happy to invite you to the kick-off meeting of the Quality and Safety Services Sub-Working Group (QSS Sub-WG) which will take place onsite from Beijing and online on 27th March 09:30-10:30. If you want to join this meeting, please register here before 24th March COB.

The main topics for this meeting will be the revision of the activities of the WG in 2023, as well as the establishment of the WG priorities for 2024 and the discussion on the upcoming QSS Sub-WG Position Paper. Thus, members are strongly encouraged to join the discussion and provide input on the key issues which will likely shape the activities of the WG this year. During this meeting we will also hold our 2024-2025 chair elections.

• 2024-03-27 | 09:30 - 10:30
• European Chamber Beijing Offices, Beijing Lufthansa Center, Office C405

On Friday, 22nd March, the European Chamber Human Resources Working Group will hold its 2024-2025 working group kick-off meeting and chair/vice-chair elections. The meeting will also include the discussions on the 2024-2025 working group Position Paper and the annual Work Plan.

• 2024-03-22 | 10:00 - 12:00
• European Chamber Shanghai Office and Beijing Office + Online Microsoft Teams