Many foreign enterprises are B2B companies that need to develop a large number of enterprise-level clients in China. The customer base of B2B companies is characterized by intense competition, long procurement cycles, complex procurement decisions, and difficulty in exploring potential customers. Therefore, the branding and marketing teams of B2B companies encounter many challenges. This course aims to comprehensively analyze the pain points and characteristics of B2B clients, thereby enhancing the team's understanding of branding and marketing work for B2B companies, learning more management skills to apply in daily work, and improving marketing efficiency.
很多外企是B2B类企业，需要在中国开发大量的企业级客户。B2B企业的客户群体存在竞争大、采购周期长、采购决策复杂、潜客挖掘难等特点。因此B2B企业的品牌及市场部团队的工作会遇到不少难点。本课程旨在全面梳理B2B客户的痛点和特点，从而提高团队对B2B类企业的品牌和市场营销工作的认知，学习更多管理技能，以便运用在日常工作中，提高市场营销的效率。

• 2024-04-19 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email

By 2024, the era of short videos has emerged. Everyone shops using short videos, and everyone has a short video account. In recent years, our trainer Ulan Tuya has dealt with many public opinion crises triggered by user rights protection. The current trend is that more and more users, when asserting their rights, will prioritize using platforms like Douyin and Xiaohongshu (Little Red Book) to express their dissatisfaction. This training class will specifically discuss the behavior of user complaints on social media and aim to provide some ideas and methods for companies.

乌兰老师这几年处理了很多用户维权引发的舆情危机。目前的趋势就是，越来越多的用户在维权时，会优先用抖音和小红书来表达不满。随着更多网络平台为用户维权提供专门的发布渠道时，“网上的用户投诉”已经越来越多影响到企业声誉，进而间接或直接影响企业的销售。同时，用户吐槽的负面内容的积累，也会引起媒体和其他人的关注，存在发酵成巨大舆情风险的隐患。本节课，将专门讨论社交媒体上的用户投诉这一行为，希望能够为企业提供一些应对思路和方法。

• 2024-03-21 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

This course is tailored specifically for business professionals based on the actual working scenarios of enterprises. The course unfolds according to the 2W1H principle, explaining why slides don't look good, what kind of slides are professional-looking, and how to make professional slides. In addition, this course also covers PPT colour matching, design principles, slide editing skills and various practical guidelines, and will introduce skills on slide layout, mastering, graphic image processing, animation effects, multimedia use and slide show control. Through the study of this course, you can use slides to express your views flexibly and freely, and become an infectious and persuasive speaker.

【课程介绍】
本课程根据企业实际工作场景，专门为业务人员量身定制。课程根据2W1H原则展开，讲解幻灯片为什么不好看，什么样的幻灯片是专业好看的，以及怎么制作专业幻灯片。除此之外，本课程还涉及PPT色彩搭配、设计原则、幻灯片编辑技巧及各种实用指南，并将对幻灯片版式、母版、图形图像处理、动画效果、多媒体使用及幻灯片放映控制等进行技巧介绍。通过本课程的学习，让您可以利用幻灯片灵活自如地表达您的观点，成为一个有感染力和说服力的演讲者。

• 2024-01-30 | 09:00 - 16:00
• Online - TEAMS training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”.

• 2024-01-30 | 09:20 - 16:30
• Online

企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-12-01 | 14:00 - 17:00
• Academic Lecture Hall, 1F, Hunt Health 亨特医疗 一楼学术报告厅

本课程为中文授课。 根据您的需求， 学员可选择上午场培训- 政府事务对内沟通， 或者选择下午场对外沟通， 或者选择全天对内和对外沟通两场培训。

• 2023-11-28 | 09:00 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

WeChat Channels (“Channels”) are already a useful and necessary marketing platform for corporate. This year, quite a number of new features of Channels have been released, making corporate much easier to obtain traffic.

• 2023-11-03 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

"The Art of Upward Management" will help students build upward management thinking, from two dimensions, eight aspects, focusing on cases, from theory, to method, from thinking, to behavior, from the scene, to the system, to help students improve the ability of upward management, so as to build a good working atmosphere, to achieve organizational goals, team goals, personal performance win-win situation.
《向上管理的艺术》将帮助学员构建向上管理的思维，从两个维度，八个方面，聚焦案例，从理论、到方法、从思维、到行为，从场景、到系统，帮助学员提升向上管理的能力，从而构架良好的工作氛围，达到组织目标、团队目标、个人技绩效的双赢局面。

• 2023-10-24 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.

企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2023-08-25 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱