European Chamber Women's Day Workshop
Gender Diversity: Empowering Female Leadership In Business

• 2024-03-07 | 13:30 - 15:30
• European Chamber Office Beijing, 4th Floor, Room C405

Outbreaks of corporate PR crisis are common. Although there are still companies hoping for "zero PR crisis", in fact, no company can guarantee that they will not be trending due to some unexpected events. What enterprises should learn more is how to prevent public sentiment and how to respond correctly when encountering sudden public sentiment, avoiding the expansion of public sentiment.
企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

• 2023-12-22 | 14:00 - 17:00
• European Chamber Office Beijing, 4th Floor, Room C405

In order to help member companies explore more social media marketing channels besides three most widely-used ones (WeChat, Weibo and Douyin), this event will focus on Xiaohongshu. The European Chamber Marketing and Communications (MarCom) Forum is delighted to invite Gao Wei, Founder of Juliuxingchen(official MCN of Xiaohongshu), ex-head of Celebrity Operation in Tik-tok, Content Marketing Expert of Alibaba, and Song Yawen, Founder of Youla Media, to share their understanding and recognition of Xiaohongshu and discuss how to realise all-step marketing communication as a content marketing platform and its comparison with other platforms, and whether it is worth investing as an advertising channel.

• 2023-11-24 | 14:00 - 16:15
• Zoom/European Chamber Office Beijing, 4th Floor, Room C405

How can French enterprises get a deeper understanding of the particularities and complexities of the Chinese market, so as to better adapt to and integrate in an era of digital transformation？How can Chinese companies fully understand and adapt to the French market, to better "go global" in an era of globalization? This forum will invite representatives from China and France’s governments, business communities, and academic circles to engage in in-depth discussions on these questions and more. In the process, they will promote bilateral business exchanges along with the stable and far-reaching development of Sino-French relations, jointly helping to write a new chapter of cooperation for the future.

• 2023-11-16 | 16:00 - 19:00
• China Europea International Business School (CEIBS)

Forum Background

The comprehensive strategic partnership between the European Union (EU) and China turns 20 this year. Over the past two decades the EU and China, two of the world’s leading economies, have engaged in mutually beneficial cooperation in a win-win manner and achieved significant success in fields such as politics, economy, culture, and science. As of the end of 2022, EU-China bilateral trade volume reached $847.3 billion, with each side the second-largest trading partner of the other. The stock of two-way investment between China and the EU has exceeded $230 billion, benefiting people on both sides and contributing greatly to world peace and economic prosperity.

Looking ahead, the two sides hold great potential for cooperation and share common interests in promoting economic growth and financial stability, coping with the energy crisis, curbing inflation, and pursuing green and digital transitions. As such, they have decided to set up a financial working group under the China-EU High-Level Economic and Trade Dialogue (HED) mechanism to strengthen cooperation in financial areas such as financial liberalisation, infrastructure, and regulation, as well as sustainable finance and fintech. However, some tension does exist within the relationship – EU authorities have recently opened an anti-subsidy investigation into Chinese electric car imports, for example.

• 2023-11-14 | 16:30 - 19:10
• CEIBS Shanghai Campus

WeChat Channels (“Channels”) are already an useful and necessary marketing platform for corporate. This year, quite a number of new features of Channels have been released, making corporate much easier to obtain traffic.

• 2023-11-03 | 09:00 - 16:00
• zoom online

On 12th September, the European Chamber is delighted to invite Alfred Che车巍, green energy expert and executive director of the Multinational Corporation Council for Carbon Neutrality (MNC50), and former vice president and head of public affairs and corporate communications for Danfoss China Region, to share his insights on how to creatively build corporate communications strategy with a clear focus on sustainability and carbon neutrality, as well as case studies from B2B and B2C industries.

• 2023-09-12 | 14:30 - 16:30
• Zoom/European Chamber Office Beijing, Room C405

The European Chamber is pleased to invite you to the 2023 Sustainable Business Awards Conference & Ceremony: Embracing the Green Transition & Measuring Unexpected Impacts. Commemorating the 7th annual Sustainable Business Awards (SBA) in collaboration with SynTao as the knowledge partner, the SBA rewards companies that put sustainable economic growth, green development, innovation, risk management and social welfare at the forefront of their values.

The conference will explore the intricacies of accelerating the green transition and measuring sustainability, with insights from experts from across industries. Followed by a ceremony to announce this year’s Sustainable Business Awards winners.

• 2023-09-06 | 14:30 - 18:00
• The Langham Xintiandi, Shanghai

Any company looking to up its e-commerce game in China this year needs to adapt to the changing landscape in marketing tactics and new strategies. According to the State Council’s Institutional Reform Plan released on 7th March 2023, the State Council will establish a National Bureau of Data (NBD). NBD will be in charge of promoting the planning and development of the digital economy, which will potentially impact the business operations of the e-commerce business.

Join us on 11th July to gain insights and receive guidance on new strategies, unforeseen risks and solutions, the latest developments, and best practices from industry heavyweights and experts.

• 2023-07-11 | 14:00 - 15:30
• European Chamber Shanghai Office

The European Chamber of Commerce is pleased to invite you to join our upcoming factory tour and roundtable discussion at Carl Zeiss in Guangzhou. As a renowned brand in the optics industry, Carl Zeiss is known for its innovative and high-quality products. This visit will provide you with a unique opportunity to witness the company's manufacturing processes firsthand, gain insights into their marketing strategies and exchange ideas with industry experts.
欧盟商会很高兴邀请您参加我们即将在广州卡尔蔡司举行的工厂参观和圆桌讨论。作为光学行业的知名品牌，卡尔蔡司以其创新和高质量的产品而闻名。此次参观将为您提供一个独特的机会，亲眼目睹该公司的生产过程，深入了解其营销策略，并与行业专家交流意见。

• 2023-05-26 | 14:00 - 17:00
• Carl Zeiss Vision (China)