For enterprises, B2C or B2B enterprises, offline events are the basic skills. For PR, offline events are part of corporate brand building, which include media relationship management, investor relationship management, and partnership management. Events should focus on contents and high end.

For marketing personnel, offline events is a must for launching new products and finding new market, focusing on buyers and conversion rate.

• 2019-03-01 | 09:00 - 17:00
• 远古邪恶

IIT Reforminng: Interpretation on the key changes of this draft regulation.

• 2019-03-01 | 13:40 - 16:30
• European Chamber Conference Room

European Chamber China, together with 14 other leading Chambers, is delighted to invite you to the All-Chamber Welcome Back Networking Night at JW Marriott Hotel on Thursday, February 28th.

• 2019-02-28 | 18:00 - 20:30
• JW Marriott Beijing, Asia Bistro

Pharmaceutical Working Group Meeting: The Next Normal in Pharma Market Access and Commercialization

• 2019-02-28 | 09:00 - 11:40
• European Chamber Shanghai Office

Pharmaceutical Working Group Meeting: The Next Normal in Pharma Market Access and Commercialization

• 2019-02-28 | 09:00 - 11:40
• European Chamber Beijing Office

Management training

• 2019-02-28 | 09:00 - 17:30
• Room Lido 1, 2F, Sheraton Chengdu Lido Hotel 成都天府丽都喜来登饭店 二楼丽都一厅

The European Union Chamber of Commerce in China Shenyang Chapter is honored to invite you to the AC members & General Manager Breakfast from 7:30 to 9:30, 28th （Thursday）February 2019 at Sofitel Shenyang Lido. 欧盟商会沈阳分会有幸邀请您于2019年2月28日 (周四) 上午7:30至9:30在沈阳丽都索菲特酒店参加为AC会员与总经理准备的早餐会。

• 2019-02-28 | 07:30 - 09:30
• Room Zhu, 2nd floor, Sofitel Shenyang Lido 沈阳丽都索菲特酒店二楼竹厅

On behalf of the board of Shenyang Chapter, the Shenyang Chapter of the European Union Chamber of Commerce would like to invite you to attend the working group meeting about two short and anonymous surveys conducted by the Shenyang Chapter. The meeting will be held from 9:30 am to 11:00 am, 28th February at Sofitel Shenyang Lido, following a GM breakfast from 7:30 am to 9:30 am.

• 2019-02-28 | 09:30 - 11:00
• Sofitel Shenyang Lido

中国的媒体传播长期以来是单向的，读者反馈机制不健全的。只到2009年新浪微博兴起，微博是中国新媒体时代的开端，真正为每一个独立的人提供了一个面向大众发声的渠道。随着微信公众号+朋友圈的出现，进一步使得每个独立个体都具备了“广播”的能力和工具，也使得个体的意见有了传播的可能性。手机app的大规模兴起，促使更多的内容平台重视了个体带来的社交和传播的流量，比如知乎、豆瓣等。而职业类社交app的兴起，如领英、脉脉，更让员工有机会把曾经的企业内幕暴露于大众之下。

这种技术手段的改变，直接带来的后果就是：危机一旦出现，很有可能通过社交媒体实现快速传播，一旦进入到个体层面的自主传播，危机对于企业品牌的危害就直达个体层面，同时很有可能因企业的不当应对，引发二次甚至三次传播。对此，我们可以称为：不作不死，且作且死，覆水难收。

移动时代的危机传播具有：几何级数的传播速度、跨圈层的传播范围、衍生话题的不可预知等特性。

曾经的单一信源的传播形式下，企业只需要搞好媒体关系就可以预防大规模的舆论危机。然而在移动时代，蝴蝶效应确实存在，任何个人的爆料都可能引发一起大规模的舆论危机，案例太多了。危机已经不止是预警预防了，而是防不胜防，在这种情况下，进一步提高对移动传播环境下的舆论危机的传播特点的了解就非常必要，同时，也需要掌握和了解相关的解决办法。

• 2019-02-28 | 09:00 - 17:00
• 广州市 HiD 行铭室内设计工程有限公司

Please note this event will be held in Chinese language only without translation facilities
请注意，此活动全程中文，不提供翻译服务
In 2017, 233,000 environmental violations were investigated and prosecuted, representing a year-on-year increase of 69 per cent to the year before. The results of 2018 are being consolidated: on 19th January 2019, the Ministry of Environment and Protection finished their annual work meeting to review the progress of their work in 2018 and to arrange the focus of their work for 2019.
在2017年，中国立案查处的环境违法案件数约为23.3万件，同比增长69％。此类立案查处行动在2018年得到了加强和巩固：在2019年1月19日，中华人民共和国环境保护部完成了年度会议。会议回顾了该部在2018年的成果同时也列出了2019年的工作重点。

• 2019-02-27 | 09:30 - 11:30
• European Chamber Shanghai office