The European Chamber Southwest Chapter is pleased to invite you to the Launch of the European Business in China: Business Confidence Survey 2015 on Thursday 20th August 2015 at Radisson Blu Plaza Chongqing.
中国欧盟商会西南分会诚邀您参加将于2015年8月20日（星期四）在重庆丽笙世嘉酒店举办的“欧盟企业在中国：2015商业信心调查发布会”
The annual Business Confidence Survey and the annual Position Paper are the two most important publications of the European Chamber. In this forthcoming event, we like to share with you the views of European business leaders about the performance of their companies and future outlook of European business in China. This event provides you with insights on the situation of European businesses in China and in Southwest China, about particular challenges and concerns. It also compares the situation in Southwest with the overall of China. The presentation is given by the Secretary General of the European Chamber Mr. Adam Dunnett, and this event is a must for decision-makers of European companies and in general of foreign-invested enterprises in China. The event provides you with information to gauge your own operation with other European companies.
《商业信心调查报告》与《欧盟企业在中国建议书》是中国欧盟商会每年最重要的出版物。在本次活动上，我们希望与您分享欧盟企业领导人对其公司在华的表现和对未来的展望。本次活动为您提供了关于中国和中国西南地区的欧洲企业的情况的见解，特定挑战和关注，将西南地区的情况与全国进行比较。该报告结果将由中国欧盟商会秘书长唐亚东先生进行发布，为您提供其他欧洲公司的决策信息以进行参考。对欧洲企业的决策者和中国的外商投资企业来说是一项非常不能错过的活动。
The 11th edition of the Business Confidence Survey 2015 brings together the input of over 540 senior representatives from the European Chamber’s member companies to provide an annual overview of their performance in the Chinese market and their outlook for the future. The overview is broken down by industry, company size and time in China. The Business Confidence Survey compiles information that is not available elsewhere. Therefore, don’t hesitate to make your registration today.
第11期2015商业信心调查报告代表超过540家欧盟商会会员公司高级管理人员的意见。该报告按照行业，公司规模和进入中国的时间划分，提供了会员公司在中国市场的表现，对中国市场的预期等的概述。本报告由欧盟商会独家发布，若需要参加请登记报名。
Target Audience 参会人群:
This event is most suitable for Business leaders, senior managers, decision-makers, government representatives in charge of the economic development, representatives of consulates and other diplomatic missions, trade promotion and investment experts, university professors and scholars, and the media
商业领袖，高级管理人员，决策者，政府代表（经济发展），领馆及其他外交机构代表，贸易促进和投资专家，大学教授与学者，媒体
This year’s survey insights include 今年报告精彩预览:
How are European companies adjusting to China’s economic slowdown and “the new normal”? 欧盟企业如何应对中国经济下滑所带来的影响以及“新常态”？
The domestic economic slowdown and its impact on European business in terms of performance and in terms of changed challenges; broken down sector-by-sector
国内经济下滑对欧盟企业表现的影响和挑战，按行业划分。
Is China still attracting enough foreign direct investment into research and development (R&D)? 中国还能够吸引外资的研发投资吗？
China needs innovation and R&D to move up the value chain. But is foreign investment in R&D still forthcoming? And how conducive is China’s intellectual property rights environment to foreign R&D? Is China really serious about the protection of foreign IPR? 中国需要更多的研发项目来推动产品价值链，是否还有研发投资进入中国？中国的知识产权现状对于外资研发有利吗？
How does European business ‘rate’ China’s reforms? 欧盟企业如何评价中国近年来的改革？
The Plenary Sessions of the CPC in the last two years raised high expectation. However, how do European business leaders perceive the impact of rule of law, transparent policy-making and regulatory barriers on foreign business? 中国针对外资企业所推出的一系列法案造成的影响。中共在过去两年的全体会议上，提出了很高的期望。然而，欧洲商业领袖如何看待法治、透明的政策制定和监管障碍对外国企业的影响？
A detailed breakdown of the financial performance, outlook for future growth, profitability and investment of European business, sector-by-sector 按行业划分的欧盟企业财务状况，对未来增长，盈利能力以及投资的展望
All event attendees will receive a complimentary hardcopy of the Business Confidence Survey 2015.
每位参加者现场可免费获得一本《2015商业信心调查报告书》。
Agenda 活动流程:
17:30 - 18:00 Registration 签到及茶歇
18:00 - 18:10 Welcome opening Welcome by the Chairman of the Southwest Board of the European Chamber, Mr. Ulrich O. Birch 中国欧盟商会西南分会主席白桦先生开场致辞
18:10 - 18:40 Presentation of the survey results by the Secretary General of the European Chamber, Mr. Adam Dunnett 中国欧盟商会秘书长唐亚东先生发布报告内容
18:40 - 19:20 Panel discussion and Q&A session 嘉宾讨论及现场提问
19:20 - 20:00 Networking, refreshments and finger food自由交流以及享用小点
Panelists 嘉宾讨论名单:
Mr. Adam Dunnett, Secretary General of the European Chamber 唐亚东，欧盟商会秘书长
Mr. Ulrich O.Birch, Chairman of the Southwest Chapter of the European Chamber 白桦，欧盟商会西南分会主席
Mr. Shiqiao Zhang, Deputy Director of Chongqing Investment Promotion Association 张世樵，重庆外商投资促进中心副主任
Mr. Xin Liu, Associate Professor and Director of MBA Education Center of Chongqing Univeristy 刘辛，重庆大学副教授，MBA教育中心主任
Language 语言:
English 英语
The Business Confidence Survey Executive Summary 商业信心调查报告执行摘要
The protracted Chinese economic slowdown remains the top business challenge. Pessimism about growth and profitability has forced European businesses to cut back significantly, particularly through headcount reduction: 39% are planning to cut costs—a large jump from just 24% in 2014—with most of them planning employee lay-offs. China remains a key market and thus European companies want the ‘new normal’, much like China wants to move its economy up the value chain. However, the regulatory framework has yet to come into place. In particular, a better implementation of the rule of law is seen as the top driver for China’s economic development going forward.
This survey compiled responses from 541 European Chamber member companies and was produced in partnership with Roland Berger Strategy Consultants. European Chamber members are knowledge leaders in their areas of industry, and are the chief contributors to the Chamber's influential publications.
中国长期的经济下行仍是在华企业所面临的首要挑战。欧洲企业对于经济增长和盈利持悲观态度，他们中的大多数正在计划裁员：相较2014年的不到四分之一，如今这一比例已经快速升高到了39%。但是对于这些欧洲企业来说，中国仍然是一个关键的市场，欧洲企业已做好准备迎接“新常态”，而中国正在推动经济在价值链上的攀升。然而，监管框架还未具体实施。法治制度的更好执行被认为是主导中国经济发展前进的首要动力。
本次调查报告由541家欧盟商会的会员公司问卷调查结果汇编而成，与罗兰贝格战略咨询公司合作。欧盟商会的会员企业作为各自行业的商业领袖，对这本具有影响力出版物做出了主要贡献。
