Do you include a risk management plan when planning significant communication activities? A risk management plan should be a part of every important communication activity to ensure that you can minimize the impact of potential problems and are not taken by surprise if something goes badly wrong.

Chinese consumers are not so quick to forgive and forget brands that offends them in one way or another. Management of risk in your communication should be included in all levels of planning. This webinar will brief you on the common PR mistakes that exist in branding, and practical ways to mitigate and win back the consumer’s mind, as well as useful tactics to protect your company from the legal perspective.

Registration deadline: Tuesday 26th April COB

How to pay:

Members: while registrating the webinar

Non-members and members who didn't pay when registrating: will receive a payment notification email with WeChat QR code prior to the event date

Payment deadline: Wednesday 27th April afternoon

Advisory Council members: two free tickets for each member

ZOOM link: will be shared with PAID registrants on Wednesday 27th April late afternoon, in an email

Invoice: digital 普票 will be issued to registrants who applied when doing registration, in 10 work days from the 28th April.  

Agenda:

14:30-14:35 Opening Remarks by Dr Ioana Kraft, the General Manager of Shanghai Chapter, European Chamber

14:35-15:05 Keynote Speech One: Lessons from Foreign Brand’s PR Mistakes in China by Mr Mark Tanner, Founder and Managing Director, China Skinny

15:05-15:35 Keynote Speech Two: Practical “Dos” and “Don’t” When Facing Risks in Public Opinions by Ms Ulan Tuya, CEO of Ulan Consultancy

15:35-16:05 Keynote Speech Three: How to Effectively Prevent and Control Risks Associated with Public Opinions from the Legal Perspective, by Mr Michael Gu, Founding partner, AnJie Law Firm

16:05-16:20 Q&A

16:20-16:30 Closing Remarks by Ms Mei Chu, Senior Marketing and Events Manager, European Chamber Shanghai Chapter

Terms & Conditions:

Events have limited capacity so to ensure your attendance we encourage advance online registration for all our events. We cannot guarantee entry to anyone not registered in advance.

All our events are held in English and follow the Chatham House Rule unless otherwise stated. 

Cancellation Policy:

If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email at tyji@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website

Advisory Council Policy:

Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.

Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to tournaments.

Disclaimer 免责声明：

Participants must maintain proper social distancing norms and abide by the Shanghai Municipal Government’s Epidemic Prevention and Control Rules (eg. wearing masks and so on). If you do not follow the relevant regulations, the European Union Chamber of Commerce in China assumes no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation. 

Please note that the European Union Chamber of Commerce in China (as the host of the event) might take photographs from the event and post these on its public webpage (or social media platforms) in order to create awareness of these events. By attending this event you consent to the European Union Chamber of Commerce in China taking and using such photographs as described above.

Speakers

Mr. Michael Gu

Founding partner, AnJie Law Firm

Mr. Michael Gu

Founding partner, AnJie Law Firm

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Michael Gu is a co-founder of AnJie Law Firm based in Beijing. Michael was a partner of another leading PRC firm prior to funding AnJie. Michael Gu also practiced many years at Linklaters and Allen & Overy.

Michael Gu is a competition law pioneer in China and a seasoned corporate and M&A practitioner. Michael Gu serves as external counsel for many multinationals and PRC listed companies and provides general counseling service on regulatory/compliance matters, e.g. corporate governance, anti-corruption, advertising, compliance, risk management, labor issues, unfair competition, licensing, etc.

Michael is among the few top practitioners in China who are recognized as a leading lawyer in both competition, compliance, M&A and corporate, and TMT areas by major legal rankings such as Chambers, Legal 500, Asialaw, Who’s Who Legal. Michael Gu mainly serves Fortune 500 companies, High-growth Enterprise and leading equity funds.

Mr. Mark Tanner

Founder and Managing Director, China Skinny

Mr. Mark Tanner

Founder and Managing Director, China Skinny

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Mark Tanner is founder and managing director of China Skinny. Since 2011, China Skinny has provided China-market growth strategies and research to brands including Nike, Adidas, Tourism Australia, Colgate, P&G, Panasonic, IKEA and many SMBs. His views on China have been quoted in more than 200 international media outlets including the NY Times, Bloomberg, Reuters, FT, WSJ and Forbes, where he is a columnist. Tanner authors the most-read newsletter about marketing to China, and before Covid, was a regular keynote speaker addressing audiences around the globe. Prior to moving to China, Mark rode his bike across Canada solo in the middle of winter, hunted for ancient viking treasure in Iceland and led the first unbroken journey from the source of the Blue Nile to the sea.

Ms. Ulan Tuya

CEO of Ulan Consultancy

Ms. Ulan Tuya

CEO of Ulan Consultancy

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BiMBA-Beijing International MBA at Peking University. More than 10 years 'experience in public relations area with deep insight into media relations and rich service experience in top 500 enterprise. Used to work in Newell Public Relations, Fleishman-Hillard and other organizations.

Dr. Ioana Kraft

Associate Director, X-PM Transition Partners

Dr. Ioana Kraft

Associate Director, X-PM Transition Partners

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Ioana has been based in Shanghai since 2003 where she worked for the European Union Chamber of Commerce in China (European Chamber) from 2004 to 2022. From 2009 to 2022 she served as General Manager of the Chamber’s Shanghai Chapter and was responsible for implementation and development of European Chamber objectives, visibility, and advocacy activities on a regional level in Shanghai and neighbouring regions.

Ioana is currently an Associate Director with X-PM Transition Partners, a leading European Executive Interim and Transition Management firm with teams in Shanghai, Beijing and Hong Kong. X-PM is part of the WIL group, a network of 13 firms operating in 35 countries that deliver interim and transition solutions to clients around the world and offers a unique international “multi-sourcing” model that leverages the assets of each member firm and ensures the best assignments globally.

A German-qualified lawyer, Ioana practiced with a German law firm in Shanghai from 2003 and 2004. She also holds a PhD degree in law from Heinrich Heine University, Düsseldorf, where she worked from 1999 to 2003 as a Senior Research Assistant focussing on the areas of Civil Law, Insurance Law, Comparative Law, International Private Law and Labour Law.

Ms. Mei Chu

Senior Marketing and Events Manager, European Chamber Shanghai Chapter

Ms. Mei Chu

Senior Marketing and Events Manager, European Chamber Shanghai Chapter

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Mei Chu is the Senior Marketing and Events Manager in Shanghai Chapter, responsible for the overall marketing and events planning for Shanghai Chapter. Before joining the Chamber, Mei has worked in China-Britain Business Council leading the consumer sector in Shanghai. She has accumulated experience in FMCG industry working at Nestle as the marketing lead for infant nutrition business and cross boarder ecommerce.

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