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Ling is a PRC licensed lawyer at Lusheng Law Firm, a member of the Rouse Network. With her unique combination of 10 years of experience as a legislator at the Chinese State Council, Ling has over 19 years of experience in commercial laws, regulatory advice, M&A, technology transfer, IP commercial and IP litigation, Media, Advertising, and Digital law.

International companies often call upon Ling for China regulatory and market access advice, especially in the fields of education, publishing, technology, and media. She is known for her well-rounded knowledge in the full scope of advisory, regulatory, transactional and litigation matters concerning Intellectual Property Rights (IPR) throughout the course of doing business in China, including general corporate and commercial matters, technology transfers, R&D cooperation agreements, IP management strategies, due diligence and audits, and high profile litigation cases defending brand owners’ IPR encompassing copyright, patent, and trade mark. Drawing on her extensive commercial and IP experience, Ling spearheaded our firm’s marketing, advertising and digital commerce practice where she regularly assists international companies in drafting and reviewing marketing, distribution and service agreements, manage compliance and IP risks for clients in areas including advertisement proposal, branding, promotion, packaging and labeling, and internet marketing.

Ling served in the Legislative Affairs Office of the State Council before, where she participated in many high-profile projects including the Sino-US IP negotiations and was closely involved in legislation related to education, IP, media, culture, and pharmaceuticals.

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Mr. Matias Zubimendi is the IP Business Advisor at China IP SME Helpdesk in Beijing, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.

Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including “The legal protection of intangibles in the video games industry”. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.