The 2022 Beijing Winter Olympics are a good opportunity to cultivate early adopters into long-term winter sports participants and sports goods consumers. In 2018, Analysis, a data analysis provider, together with Tencent and Toyota, released a report on China's winter sports industry. In 2017, the market volume of China's winter sports industry reached 397.6 billion yuan and looks set to maintain sustainable growth. According to the report, in 2020 this figure will jump to 600 billion yuan before topping 1 trillion yuan in 2025. Statistics show that 61.35 percent of those who participate in winter sports are less than 24 years old, while higher incomes in Beijing, Shanghai, and Shenzhen create potential for major consumer groups in these cities. As we approach the 2022 Winter Olympics, China’s booming winter sports sector is expected to experience strong growth in the leisure and tourism sectors.
The European Union Chamber of Commerce in China is pleased to welcome you to a seminar about the Winter Sports Sector in China.
Agenda
3:00pm-3:30pm Registration, Coffee and Networking
3:30pm-3:40pm Welcome words by Ioana Kraft, General Manager, European Union Chamber of Commerce in China,
Shanghai Chapter
3:40pm-4:00pm China:Winter Sport and Tourism Superpower – Fact or Fiction? An In-depth Analyses of the Real Picture by
Hermann Winkler, Founder of SnowHow China and Snow51
4:00pm-4:20pm Presentation by Remigio Brunelli, Managing Director, Tecnica Group China
4:20pm-4:30pm Coffee Break
4:30pm-5:25pm Panel Discussion: How can brands and companies benefit from the 2022 Olympics?
Moderator: Bryan Bachner, Investment Director, New Economy Fund, China Everbright
Panellists:
- Mark Simon, Hockey Consultant, China Hockey Group
- Simone Pompilio, General Manager Greater China, Rossignol Group
- Hermann Winkler, Founder, SnowHow China and Snow51
- Remigio Brunelli, Managing Director, Tecnica Group China
- Jonathan Tay, Partner with RENextop, Organiser of ESPN's XGames China and Chief CreativeOfficer,
Amanacliq
- Chenlu He, Competition Director, Beijing Sunshine Zero Sports Culture
5:25pm-5:30pm Closing words by Ioana Kraft, General Manager, European Union Chamber of Commerce in China,
Shanghai Chapter
5:30pm-5:45pm Networking