Video has emerged as the most powerful way to promote your product, service or brand. Up to 95% of viewers remember the key brand message after watching a video as compared to reading a text ad (Neilson). And according to Forbes, up to 64% of consumers purchase a product after watching a video. This training will guide marketing professionals to develop a powerful visual strategy for your company and brand. 

This half day training is very relevant for marketing professionals to develop video tactics matching with your corporate branding strategy. 

Outline:

This training will address:

• The nuts and bolts of visual storytelling: how to create a visual brand message strategically

• The creation of a visual strategy: how to go beyond the launch video and create an effective strategy for video for your company or brand over time

• How to use videos at different steps of the sales funnel: how different kinds of videos enable effective marketing messages to be disseminated at different steps of audience consideration

• How to do detailed audience analysis to create a visual strategy: how to connect with your key audience through the visuals that will speak to them

• Successful case studies of companies raising investment and gaining stronger footholds through effective video strategies

Key Takeaways:

• What is visual storytelling? What is a brand story? How is it created through visuals? What can we learn from successful brand videos in terms of how they showcase the brand and the impact that they create for the audience?

• How to connect video to your brand story and strategy: How to create a multi-faceted visual strategy for your brand

• How to start thinking of using video to engage with your target audience on multiple social media platforms, both in China and globally

• How to gain a deeper understanding of audience, platform, types of visual content that can be created to create the brand story for your startup

• What kinds of videos have brought success for companies like yourselves

• How to start planning right away for your next video concept and script

• Best practices for effective collaboration with an external video team to create a video for your brand

Through this workshop, companies will gain an insight into how companies around the world have used video to deliver their brand messages and how great videos can propel brands and companies into future growth.

Bank transfer is preferred for settling the participation fee. Please remark SC20190226 when you transfer.

RMB Bank Account

A/C Name: 中国欧盟商会

A/C No.: 7110210182500027543

China CITIC Bank 中信银行京城大厦支行

Capital Mansion Sub Branch

No. 6, Xinyuan Nan Road

Chaoyang District, 100004 Beijing

北京市朝阳区新源南路6号京城大厦           

S.W.I.F.T. Code: CIBKCNBJ100

Agenda:

1:30-2:00 registration and networking

2:00-3:30  workshop

3:30-3:45  tea break

3:45-5:15  workshop

Speakers

Ms. Nausheen I. Chen

CEO

Ms. Nausheen I. Chen

CEO

View speaker details

She is a visual strategy analyst and brand content creator, currently in China. She directs videos and films at Zen & Zany Films, helping companies create compelling visual content for their brands and products.
Ex-fulbright scholar and Media Studies graduate from The New School in New York City, where she created films and documentaries for two years. One of her long-term passion projects, documenting everyday lives of people who live thousands of miles apart (7000 Miles), won her two awards at the MiradasDoc Festival in Tenerife, Spain in 2015.
In a past life, She led Corporate Social Responsibility and External Relations at Procter & Gamble, where She received a top 5 global nomination for their work at the US Chamber of Commerce International Community Service Awards, two years in a row. She founded and ran a vibrant community for the performing arts for 4 years (The Acting Wheel). She also love public speaking and conducting workshops for creating visual strategies for brands and startups. In the past, She've led workshops as a P&G certified trainer in Presentation Skills, Improving Your Personal Leadership.

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