As China's economy has shifted from the world's factory to the world's mall, and as China's consumers have been lured into a constant stream of e-commerce promotions and take away lunches, the issue of waste has become a growing public debate as as Chinese cities struggle to keep up with the growing amount of waste, it is clear that this has become an issue that cannot be neglected. Particularly, for the industries and brands that are being linked to these wastes. 

The European Chamber is delighted to invite Richard Brubaker, founder of Collective Responsibility, to speak about their recent research on Shanghai's informal waste system and how they work with individuals and companies on waste reduction. 

During this lunch and learn session, participants will gain a greater understanding of this important issue and the topics below will be covered:

• How is waste managed, formally and informally, in China?
• What are the realities of recycling, and what is the business case for circular economy initiatives (e.g. product takeback programs)?
• How can firms engage their stakeholders internally and externally in participating in programs and building a brand?
• What are the best practices for individuals to start leading a waste free lifestyle in China?

Agenda

12:00 - 12:20       Registration

12:20 - 12:30       Welcome Remarks by European Chamber Representative

12:30 - 13:50       Lunch and Learn Session with Richard Brubaker, Founder of Collective Responsibility

                           Food for Thought: Healthy eco-friendly lunch box from Better Bentos will be provided to participants, vegetarian options
                           available.

13:50 - 14:00       Closing Remarks by European Chamber Representative

Speakers

Mr. Richard Brubaker

Founder and Managing Director, Collective Responsibility

Mr. Richard Brubaker

Founder and Managing Director, Collective Responsibility

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Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 15 years in Asia working to engage, inspire and equip those around him to take their first step.
Acting as a catalyst to driving sustainability, to bring about the changes in leadership and business models, and to recalibrate old models so that new opportunities can be captured, Brubaker’s work is centered around building foundations of knowledge, understanding core issues, engaging stakeholders, and doing what it takes to move forward.
Currently, as the Managing Director of Collective Responsibility and a Visiting Professor of Sustainability at the China Europe International Business School (CEIBS), Richard is focused on building platforms that promote long term organizational capacity to address the economic, environmental and social hurdles that China faces as the country’s economic growth accelerates.
To date, Brubaker has overseen the development and execution of more than 200 projects focused on solving the social, environmental and economic challenges that are faced in Asia.
Rich is regularly invited to speak at leadership, social innovation and sustainability-focused conferences to speak on issues of social innovation & entrepreneurship, sustainability, corporate social responsibility and leadership.
ichard holds a Masters in International Management from the Thunderbird School of Global Management, and serves as the Vice Chairman of the Corporate Social Responsibility Committee of the American Chamber of Commerce in Shanghai.

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