Training objectives:
The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.
Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.
Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.
Who should attend?
This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market. Entrepreneurs or ecommerce practitioners can join this course.
Course outline:
Market Insight:
· Who are the Chinese Internet users & online buyers ?
· Focus on the mobile market in China
· Market Size / Market Growth
· Why does the Chinese consumer buy online?
Marketplaces & eTailers:
· The major importance of e-Marketplaces in China’s eCommerce scene
· Business models of the e-Marketplaces in China
· Tmall/Taobao Focus
· Merchandising & Advertising on e-Marketplaces
· Jing Dong (JD) the second largest player
· Cross Border eCommerce
· Do you need an eCommerce website in China ?
Digital Marketing for eCommerce in China:
· Baidu & Baidu Marketing
· SEO & Content Marketing for eCommerce in China
· SEM & Online Advertising for eCommerce in China
Online2Offline & Omnichannel:
· What is O2O & Omnichannel ?
· How Online2Offline can bring value to eCommerce in China ?
Social Marketing in China:
· Why social marketing is a Must for eCommerce in China ?
· Weibo focus
· WeChat focus : How to use WeChat for eCommerce ?
E-Commerce Strategy & Case Studies:
· Successful Case Studies
Budget:
· Budget planning
· A typical business plan for eCommerce
Language & Duration
Language: English
Duration (in days): 1 day from 9 am to 6 pm