Sports Marketing, Enhance and Position Your Brand Through Sports Go back »
2019-12-12 | Beijing
On 12th December, the European Chamber Marketing and Communications Forum held a seminar on Sports Marketing, Enhance and Position Your Brand Through Sports. Nikki Wang, Head of Sports Business Development of Deloitte presented on China’s sport sponsorship market. Speed Quan, Senior Marketing Director and Head of Brand and Digital of SAP Greater China shared SAP’s practice in sponsorship marketing. Tony Dou, Deputy General Manager of Twitter Greater China shared case studies of how brands cooperate with Twitter to go abroad to gain platform audience.
Key takeaways:
- Growth in services and fitness in China, public awareness of fitness
- There will be infrastructure opportunities: more sporting events will be held in China
- Gen Z – E-sports: Billibilli ads, sponsorship rates almost equal in value to offline
- SAP helped Germany beat Argentina through penalty analysis, caught President Xi Jinping’s attention
- Involvement means game exposure without fees, results in brand searches, awareness, popularity
- If a brand doesn’t have a budget for offline sponsorship, digital is an option
Attendees of this event can download presentation here.