About the company
La Crèmerie is a first flagship store in Aisa which is located in Shanghai’s Jing’an district. The official opening on November 2019. We are looking for a dynamic Manager who will contribute greatly to this new place-to-be for foodies in Shanghai!
The space will function as a retail shop and a communications tool for the French Dairy Sector to educate and raise awareness of French dairy products to the media/influencers, consumers and chefs/trade through classes, events, pop-up shops and more.
There is already a similar concept store in New York City, USA, for French cheeses only.
Job description
La Crèmerie is a marketing space in Shanghai, financed by the French Dairy sector, to promote French dairy products (mainly cheese, butter, cream) to media, chefs and consumers. Reporting to the Store Manager of our flagship store La Crèmerie, we are hiring the PR &Digital Marketing Manager, who will contribute to the digital and PR planning, organization, execution, tracking and report, and regular retail work as well.
Skills & experience
Digital Marketing/Social Media/PR
• Creativity and outside the box thinking
• Closely co-working with digital and media agency to develop online media strategy and planning to increase store online awareness.
• Responsible for developing and maintaining official account on social media platforms (WeChat, Weibo, mini-program, Tiktok, Red book etc.).
• Good at video and photo shooting, and basic video editing
• Oversee content creation, bring new ideas to the communication campaign.
• Update in time on the social media channels about the store latest news, events info, product introduction, and other related information.
• Coordinate digital marketing with retail marketing, PR, events.
• Optimize opportunities for cross promotion and engagement across channels with press, partners and influencers
• Analyze weekly & monthly social data. Adjust and optimize the digital planning through the analyses result.
Retail Responsibilities:
• Open & close space, respecting hours of operation, dress code, cleanliness and image
• Receive and respond to requests via email, internet & phone.
• Enter, update and maintain information on events calendar
• Manage purchasing, inventory and merchandising
• Advise consumers on products and explain the concept, offer tastings/pairing tips
• Others
Qualifications:
• Must have good communication, be teamwork oriented, take responsibility, positive and optimistic
• Minimums 3 years’ experience in social media or advertising company is preferred
• Be knowledgeable of China social media and available tools (Weibo, WeChat, Tiktok, KOL, etc.)
• Bachelor’s Degree in marketing or Communications preferred
• Hours will vary including evenings, weekends and holidays
• Proficient in Outlook, Word, Excel, PowerPoint and Photoshop/InDesign or equivalent
• Fluent in English or in French