The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.
Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.

Training Goals
With more than 526 million internet users and USD 310 billion in eCommerce transactions in the past year, China is now the largest eCommerce market in the world. The Chinese eCommerce market is dominated by local players, most of which have no presence in the western world.

Understanding of the Chinese eCommerce market is the first step for a successful eCommerce market entry in China : Who are the local players ? What is a typical Chinese Internet users behavior when buying online? Why your digital strategy has to be localized in China hence different from the rest of the world? What budgets are we talking about for an eCommerce business in China ? How to manage your eCommerce operations in China ?

With a really different ecosystem compare to the European one, this training will give you the keys to better understand and operate on the eCommerce market in China.

Who should participate?
This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market.

Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.

Training Agenda

Market Insights
•    What are the attributes of this market?
•    Who are the Chinese Internet users?
•    Who are the Chinese online buyers?
•    Focus on the mobile market in China
•    Market Size
•    Market Growth
•    Why does the Chinese consumer buy online?

Digital Landscape
•    Who are the main players on the Chinese Internet & eCommerce Market?
•    What do Chinese users do on the Internet?
•    A very specific and local market

Marketplaces
•    The major importance of e-Marketplaces in China’s eCommerce scene
•    Business models of the e-Marketplaces in China
•    Tmall/Taobao Focus
•    JD Focus
•    Merchandising & Advertising on e-Marketplaces

Let’s have a look on Baidu
•    Baidu: The leading search engine in China
•    Baidu goes beyond search by far
•    Advertising on Baidu

Social networks are incredibely powerful in China
•    Weibo & Wechat Focus
•    Weibo is not dead
•    WeChat : What brands can do with it ?
•    Few successful campaigns

Digital Marketing in China
•    What are the leverages for a successful internet strategy in China?
•    SEO & Content Marketing in China
•    SEM & Online Advertising in China
•    Social Marketing
•    Direct & Email Marketing

eCommerce Platforms in China
•    Which technology fits which needs in China
•    Specificities of your eCommerce platform in China
•    Hosting
•    IT & 3rd party system integration (ERP, CRM, etc..)
•    Payment Methods in China

eCommerce Strategy & Case Studies

Budget
•    Budget planning
•    A typical business plan for eCommerce

Facilitator: Cyril Drouin- BysoftChina Founder & CEO – Senior eCommerce Consultant

Cyril Drouin, founder and CEO of the eCommerce global Agency BysoftChina, lives in China since 1998, and founded BysoftChina in 2003. With over 15 years of experience in the field of e-commerce and the Internet in China and Europe, Cyril worked with nearly 100 clients, including brands, retailers, manufacturers, small businesses and startups.
He helps brands throughough the entire lifecycle of an e-commerce project, from consulting to implementation, operations, digital marketing and monitoring performance.
Based on his knowledge of the Chinese market, digital marketing and technical expertise, Cyril has built an expertise in digital strategy and eCommerce in China as well as in the management of market places and localization in China of leading e-commerce technologies.
He is a regular well-respected speaker & trainer at various digital and eCommerce conferences. He host high level training sessions about "eCommerce in China" few times a year in China and around the world. Cyril holds a Master degree IT & Mathematics, speaks fluent French and English and has a good practice of Chinese.

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