此课程为中文授课 This training is held in Chinese.
课程背景 Curriculum Background：
中国消费者的衣食住行正向移动端深度倾斜，越来越多的人已经习惯了移动支付带来的便利性，过去20年信用卡没有搞定的事情，微信和支付宝仅仅用了2年。 但同时，中国互联网公司很难再从数量上获得红利，正如马化腾和王兴曾提到的一样，每一个用户的时间、活跃度和购买力变得尤为重要。因此，此课程着重讲解如何提升微信公众号实质价值, ROI，拉动用户的互动与增长, 以满足商业变现的需求。
Chinese consumers' clothing, food, housing and transportation are deeply inclined towards the mobile end，more and more people have become accustomed to the convenience brought by mobile payment. Those things that haven't been cracked by credit cards in the past 20 years, WeChat and Alipay only spend two years to solve it.
But at the same time, Chinese Internet companies will find it hard to get a dividend from the number side. As Ma Huateng and Wang Xing have noted, time, activeness and purchasing power of each user becomes especially important. This course focuses on how to enhance the real value of the WeChat public account, and stimulate user interaction, ROI and growth to meet the needs of business realization.
目标受众Target Group
市场运营，商业拓展，品牌营销，公共关系
Marketing Managers, Business Developers, Branding Managers, Public Relations Managers
课程大纲Course Outline
实战篇 Practice Chapter
第一讲 公众号的涨粉与变现 Lecture One Increase fans and turn into reality of official accounts
•涨粉和变现的2个大前提 2 big premises of increase fans and turn into reality
•快速涨粉的9个有效方法 9 effective methods to fast increase fans
•持续变现的3个盈利模式 3 profit models of continuous realization
第二讲 如何让你的公众号和粉丝值钱 Lecture Two How to make your official accounts and fans become valuable
•平台号、个人号、企业号怎么定位？ How to locate the platform accounts, personal accounts and enterprise accounts？
•如何让你的品牌更值钱？ How to make your brand more valuable？
•如何塑造公众号的品牌调性？ How to shape the brand tonality of official accounts？
第三讲 新媒体运营的五个软实力 Lecture Three Five soft power of new media operation
•选题：主编和小编，只差在这一点！ Select topic：The chief editor and editor，that's the only difference！
•标题：如何写一个10万+的标题？ Headline：How do write a title worth 100,000 +？
•文案：高转化率的文案有什么创作套路？ Copywriter：What creative routines do a high conversion rate copy have？
•排版：如何订制公众号的排版风格？ Typesetting：How to customize the typesetting style of official accounts？
•学习：如何拓宽新媒体行业的视野和见识？ Learning：How to broaden the vision and knowledge of the new media industry？
第四讲 如何花式玩转公众号后台 Lecture Four How to manage the official accounts backstage diversely and differently
•最全的公众号数据分析、解读、监测！ The most comprehensive official accounts data analysis, interpretation, monitoring！
•为什么我的公众号后台和你的不一样？ Why is my official accounts backstage different from yours？
•用上这些第三方插件，让公众号如虎添翼！ Use these third-party plug-in，Let the official accounts with might doubled！
理论篇 Theory Chapter
第五讲 互联网产品认知 Lecture Five Internet Product Cognition
•先从网红说起(绕不过去的2016)•认知升级& 知识变现(不可回避的2017) Let's start with cyber celebrity(2016 the year cannot bypass)• Cognitive Upgrade & Knowledge turn into reality (2017 the year cannot be avoided)
•中国互联网20年(发展规律) 20 years of Chinese Internet (law of development)
•互联网产品本质 The essence of Internet products
•理解新媒体 Understanding new media
•向正在生成的未来学习 Learn from the emerging future
第六讲 互联网产品运营 Lecture Six Internet Product Operation
•运营黑客：AARRR•为新媒体准备一个故事 Operating hacker：AARRR•Prepare a story for the new media
•内容和故事所扮演的角色 The role that content and story play
•新媒体的制胜『三角形』 The way that new media wins『Triangle』
•引诱、引诱、引诱，出击！ Lure、lure、lure，sortie！
•套路，全都是套路！ Routine，all is routine！
Agenda:
08:30-08:55 签到 Registration
09:00-10:30 培训 Training
10:30-10:40 茶歇 Coffee Break
10:40-12:00 培训 Training
12:00-13:00 午餐 Lunch
13:00-15:30 培训 Training
15:30-15:45 茶歇 Coffee Break
15:45-17:00 结束 Training
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Terms & Conditions:
Trainings have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email ldu@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website
