Did you know that employees have 10 x more connections on average than a corporation has followers? (Source: LinkedIn)
This hands-on training aims to help recruiters, HR, social media, employer branding and hiring managers to introduce systematic employer branding initiatives on a budget while leveraging their employees' personal brand and social network. During the training, you will discover the best practices of talent attraction from China and abroad and examine how the talent branding of companies like Microsoft, Dell, Meltwater or DuluxGroup stand out from the crowd.
LinkedIn is not only a powerful tool that modern recruiters use to source candidates, but also an emergent employer branding platform that many companies have started to appreciate. You will learn how talent acquisition and employer branding experts from the different parts of the world generate stronger candidate pipelines by using thought leadership, content marketing and storytelling methods on LinkedIn.
This training will provide a friendly laboratory space to experiment, brainstorm, and create sample content and social media projects, and in turn to receive immediate feedback from experienced trainers and your co-learners.
Who should attend
• HR, Talent Acquisition, Employer Branding Managers
• Social Media, Digital Marketing, Communication and Branding Experts interested in learning about employer branding and/or cooperating with HR departments on talent attraction campaigns
• Recruitment Consultants, Executive Search Consultants interested in building on their knowledge of social recruiting and expanding their talent branding expertise
• Line Managers faced with the scarcity of specialized talent in growing their teams in the ultra-competitive industries or disciplines such as IT/Hi-Tech/Internet including ABC (AI, Big Data, Cloud Computing); Research, Analytics & Data Management; Finance & Banking; Pharma; R&D/Engineering; Automotive; Sales; Consulting, Digital Marketing
• Entrepreneurs wanting to expand their teams/operations
Key takeaways:
• Define four pillars of socially engaged talent brands
• Analyze LinkedIn, Facebook and WeChat case studies and adapt the most effective solutions to your company
• Create your company page on LinkedIn and learn how to organically grow followers
• Define employer branding metrics and start measuring ROI
• Present your talent brand initiatives to influence key stakeholders
As a result, you will:
- Know how to use LinkedIn to its full potential, so the desired candidates reach out to you directly,
- Know how to measure the ROI of talent branding,
- Acquire the basics of content marketing, storytelling, and thought leadership to leverage employees' existing network to its ful potential.
Ultimately, you will gain more confidence in recruiting and growing your specialized teams, thus attracting niche-skills candidates in less time and with less effort to win talent wars against your competitors.
Agenda
9:00-9:30 Registration and networking
9:30 Training starts
Chapter 1, Introduction to talent branding: key terms and metrics
Chapter 2, LinkedIn: content marketing and measuring success
Chapter 3, Case studies: employer branding on Facebook, WeChat, and LinkedIn
Chapter 4, Hands-on group project: Create a LinkedIn company page plan
17:00 Training ends
Testimonials:
"During the employer branding training, I enjoyed learning through case studies and discussions, as well as interacting with other professionals from various industries and disciplines. Creating a plan for the LinkedIn company page was a very valuable and inspiring exercise."
by Lisa Tong, Employer Branding, Danfoss China, Shanghai
"Thanks to Beata and her Digital Employer Branding training I have now devised a comprehensive guideline to manage my company's LinkedIn account to secure more international exposure. Also, her linkage of company branding to employee engagement has allowed me to organize my company's future Social Media and Employee Development training."
by Julia Pochat, International Communications and Branding Specialist, REACH24H, Hangzhou
"Attending Beata’s brand management seminar showed me a practical approach to create and apply a market strategy across a variety of social media platforms. It left me with not only a clear approach to ensuing work but also made great contacts with other participants."
by Maxwell Heston, China Food and Cosmetics Regulatory Consultant, REACH24H, Hangzhou
"The training helped me to clearly understand branding as it applies to companies, employers, and individuals, as in personal brand. I learned more about using storytelling and social media for HR purposes, as well as setting up SMART goals. I also grasped the best practices of using LinkedIn company page and LinkedIn personal profile for recruitment and talent branding. Since my role is focused on training & development, my biggest takeaway was to learn how we can empower employees to promote our company and employer brand."
by Irene Duan, HR Specialist, rose plastic, Kunshan
Terms & Conditions
- Each registration and membership status needs to be confirmed by the European Chamber
- A written confirmation with the bank details will be sent to the participant
- All payments need to be done in advance. A scanned version of the bank slip needs to be sent to the European Chamber.
Cancellation Policy
- Cancellation requests must be confirmed by mail. Please see the conditions below:
- Cancellations made 7 working days prior to the course will be charged with 20% course fee.
- Cancellations made 5 working days prior to the course will be charged with 50% course fee.
- Cancellations made 3 working days prior to the course or absence from the course will be charged with 100% course fee.
To cancel you can: 1) email yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
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