The seminar will be held in Chinese only 本次活动语言为中文。

Improving the quality of sales leads, and in turn sales conversion rates, is essential for marketing professionals to demonstrate return on marketing investment.

The European Chamber is delighted to invite you to join this seminar with Albert Liu, Co-founder and Vice President of BesChannels, a leading Chinese Social CRM solution provider to illustrate how marketers can utilize the latest marketing automation technology to drive business development. 

在大数据和产业互联网时代，B2B企业如何通过移动端获取客户？ 企业在营销过程中，多达90%的MQLs（有效的销售线索）并没有转化为企业的目标客户。提升销售线索的转化率是快速提升营销ROI的重要途径。

营销自动化，已经成为大数据时代下，CMO提高营销ROI的营销利器。

世界500强的B2B企业超过25%已经启用自动化营销，世界上最大的SaaS公司76%也展开自动化营销。使用了营销自动化对销售线索进行计分和培育的一流企业，销售管线中的40％直接由营销销售线索产生。来自致趣百川的营销专家将带领我们走进营销自动化，解读企业用33%的低成本创造50%的销售线索的关键因素所在。

演讲提纲：

1.移动互联网时代，B2B企业所面临的数字化营销挑战及营销趋势；

2.如何通过营销自动化的开展，解决B2B企业多渠道获客、以及对客户的培育与转化问题；

-  如何识别出哪部分流量/粉丝中最有可能产生潜在客户

-  如何根据潜在客户在认知/考虑/偏好等不同阶段制定不同的内容营销策略

-  如何降低会议营销成本，并提高线上会议（webinar）的ROI

-  百度搜索线索的转化率低，如何解决?

-  如何参考国际公司的线索打分leads scoring，提高线索转化

-  如何做好市场销售协同，提高线索质量

3. 案例分析

营销自动化如何帮到联合利华B2B业务实现全球最大增长率；

微软中国、SAP中国是如何使用营销自动化获客的；

工商银行如何4周内完成粉丝从0到10万冷启动指数级增长？

日程安排

13:30 – 14:00  会议注册及交流

14:00 – 14:05  欢迎致辞

14:05 – 15:50  移动社交时代，B2B企业营销业绩增长6大法则  

15:50 – 16:05  茶歇

16:05 – 16:45  连接社交媒体，明星企业如何构建自动化营销新生态  

16:45-17:15     讨论及问答

About BesChannels

BesChannels (previously part of Social-touch), uses SCRM marketing automation to improve their clients market performance. BesChannels has served more than 100 large and medium-sized enterprises at home and abroad. Their clients come from a range of industries including; B2B, financial, automobile, education, medical device, and new retail.

致趣百川BesChannels，国内领先的SCRM营销自动化方案提供商。前身时趣SCRM标准软件事业部。迄今已服务超过100家国内外大中型企业，覆盖B2B行业，金融行业，汽车行业，教育行业，医美行业，新零售等。

Terms & Conditions

Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email gz.marketing@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website

Speakers

Mr. Albert Liu

Co-founder & SVP

Mr. Albert Liu

Co-founder & SVP

View speaker details

VP of BesChannels, has 10 years’ experiences in software industry, and over 5 years in digital marketing communication field. Albert is professional at marketing management and customer analysis consulting, he lead the team to serve many Fortune 500 enterprises for setting up SCRM marketing automation system, enterprise customers include Microsoft, SAP, YongYou, Walmart, SF, etc.
刘玺，致趣百川VP，拥有十年软件行业，5年以上数字营销传播的经验，擅长市场营销管理及客户分析咨询，带领团队为多家500强企业搭建SCRM营销自动化体系，服务客户包括微软、SAP，用友、沃尔玛、顺丰等企业。

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