Learn about content marketing and social media brand development in China as Mr Elijah Whaley, CMO of ParkLU and Cofounder of Melilim Fu, shares his personal journey and deliberate approach to digital messaging that compels online audiences to follow, share, and take action. Get ready to take note as he talks about China’s challenging digital content ecosystem and how to circumvent marketing and advertising limitations by leveraging an influencer marketing approach.
Key takeaways:
- Insight into influencer marketing social content creation and online distribution.
- How brands can work with influencers to design marketing strategies that maximise ROI.
Annual Chair Election
Additionally, we will hold 2017-2018 Chair election. Candidates are only eligible for Chair or Vice Chair position if he/she is physically based in China and it is recommended that the member holds the position in Beijing. All corporate members of the Chamber are eligible for Chair (1) and Vice Chairs (2) positions.
Should you be interested in putting your name forward for election, please, firstly, read the attached Working Group Chairs’ Code of Conduct and Roles and Responsibilities documents. To apply, please send your biography to Ms Rui Gao at rgao@europeanchamber.com.cn by noon on Friday, 12th May. Please also specify the position in question (Chair or Vice Chair).
Tentative Agenda
16:00-16:10 Opening remarks
16:10-16:50 Presentation by Mr Elijah Whaley
16:50-17:30 Q&A
17:30-17:50 2017-2018 Chair election
17:50-18:00 Discussion on upcoming Forum activities
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