Study: Chinese Outbound Investment in the European Union

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Chinese companies operating in the EU report that they plan to increase their investments and further engage in M&A to serve the European market and to improve competitiveness. Chinese investors view Europe as a safe, stable destination. However, the European operating environment is not regarded as easy to navigate.

Key findings include:

  • The biggest obstacles reported relate to obtaining visas and work permits for Chinese employees, dealing with European labour laws, HR costs and cultural differences in management style.
  • 78% of respondents report encountering operational difficulties in the EU, mostly related to bureaucracy and high costs.
  • 97% of respondents indicate that they will make additional investments in the EU, with the majority planning increases over their current investments.
  • 85% of respondents are in Europe with the intent to sell their goods and services in the EU market.

This study compiled input from over 74 Chinese companies operating in Europe, and was produced in partnership with Roland Berger Strategy Consultants and KPMG, both members of the Chamber. European Chamber members are the chief contributors to the Chamber’s influential publications. Make your contribution by becoming a member.


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