Marketing and Communications Forum Position Paper 2016/2017 - 市场营销与传讯论坛建议书2016/2017
by:Marketing & Communications Forum Working Group / Forum
Participants in the Marketing and Communications Forum are marketing and communications professionals from a wide range of industries. The forum provides a platform to exchange information, experiences and best practices among member companies on the best use of marketing and communications to achieve business objectives in China. Through regular meetings and events, the forum identifies opportunities to improve the marketing and communications industry in China.
Over the past year, the Marketing and Communications Forum has met to discuss a number of topics, including Wechat techniques for businesses, the use of new technologies in marketing, international media in China, legal risks on social media and content marketing.