Challenge of B2B marketers, how to make the best result in the rapidly changing and digital world B2B营销迷局如何在瞬息万变的数字时代中，决胜千里之外 Go back »
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Time2020-09-18 | 09:30 - 12:00
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Venue:Generali China Life Insurance Company Limited Guangdong Branch 中意人寿保险有限公司广东省分公司
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Address:
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Fee:Members: Free
We would love to hear your feedback, and it just takes a minute.
First of all, why should we conduct this seminar?
首先，我们为什么要举办这次交流会呢？
Because some members have encountered such problems:
因为有些会员遇到了这样的问题：
Domestic online marketing channels are developing rapidly. As To B enterprises, do we need these?
国内的线上营销渠道发展迅速，作为To B 企业，我们需要这些吗？
If necessary, how should we choose among these channels? Is it difficult to start from zero?
或者， 如果需要，现在渠道这么多，我们应该如何选择呢？从0开始会不会很难？
Or
又或者
It is difficult for the staff of the European headquarters to understand the online channels that have developed vigorously in China, so our online marketing is progressing slowly!
欧洲总部的人员很难理解国内已发展得如火如荼的线上渠道，因此我们的线上营销进展缓慢！
And for some members
而有些会员
In fact, our team has invested a lot of energy in online marketing, and there are also some experiences to share. At the same time, it is better to exchange experiences with other members.
其实我们团队已经投入了大量的精力进行线上营销，也有一些经验能分享，同时，能跟其他会员也交流一下心得就更好了
Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about it.
十多年前，制造业企业很少关注市场营销。他们更关心如何做出好产品，并聘请优秀的销售人员来进行销售。仅此而已；
If manufacturers even thought about marketing, it was as sales support: organizing trade show giveaways, creating sell sheets, buying ad space in trade magazines and making sure the website looked halfway decent.
他们也会使用市场营销工具，但目的是为了促进销售，例如：参加展会并分发赠品，印制产品宣传册，在杂志上购买广告页，以及确保公司网站美观等等；
Essentially, marketing was not a focus, and it was often treated as an afterthought.
从本质上讲，这些活动的重点并非是市场营销，而是销售；
But the world of buying and selling has changed. 94% of B2B buyers are now doing their own research online before they even want to engage with a manufacturing company's salespeople.
但如今，买卖的世界已经改变了。今天94％的B2B买家在计划与制造业企业的销售人员沟通之前，都会在网上自行对该公司进行调查。
So, ready or not, marketing has become a new necessity manufacturer.
因此，无论你是否准备好，营销已成为制造商的新必需品。
Thus, our aim is to bring all parties together and provide a platform for communication. The expectation is that members can continue to exchange and share their experiences after this meeting.
因此，我们的目的，是将各位聚集在一起，提供一个交流的平台。我们期望的产出，是会员们能在这次会议之后，进行持续地交流和分享心得。
Thus, whether your company already has a strong marketing team or only has one part-time marketing staff, you are welcome to join us and work together!
所以，不管您的公司是已经拥有了强大的市场营销团队，还是只有一位兼职的市场营销人员，都欢迎加入我们，一起努力！
We are very glad to have Ms. Eva Liu and Ms. Elisa Yazidi from Andritz and Ehaitech to share the problems and challenges encountered by manufacturing enterprises in South China in marketing and the corresponding solutions with the members.
我们很高兴这次会议邀请到了来自安德里茨的刘秋芳女士和易海创腾的Elisa Yazidi女士，来为会员们分享华南地区制造业企业在进行市场营销时，所遇到的问题挑战以及相应的解决方案。
You will learn how we should help the staff of the European headquarters understand the Chinese market in this smartphone era. And on the premise of complying with the regulations of the group companies, master the content of them. And how to screen out online marketing channels and use limited energy to serve the target groups.
您将了解到，在这个人手一部智能手机的时代，我们应该，如何帮助欧洲总部的人员理解中国市场，并在遵守集团规定的前提下，拿捏内容。并且如何筛选线上营销渠道，用有限的精力来服务目标群体的。
We also encourage you to briefly introduce the current situation of your enterprise so that we can discuss with the chairman of the South China Marketing and Communication Forum what can be done for you.
我们还鼓励您也简短分享一下您企业目前的状况，以便我们和华南市场营销和传播论坛主席一起讨论能为您做些什么。
This Forum meeting will include the South China Marketing and Communications Forum 2020-2021 Chair elections and Announcement.
此次会议还将进行2020-2021年华南市场营销和传播论坛主席选举活动。
Agenda
09:30 - 10:00 Registration
10:00 - 10:10 Welcome Remarks and Introduction
10:10 - 10:40 Presentation by Ms Eva Liu, Marketing Director, Andritz China.
11:00 – 11:00 Presentation by Ms Elisa Yazidi, Content Operation Manager, Ehaitech.
11:00-11:30 Introduction of the attendees
11:30-12:00 Q&A and Discussion
暂定议程
09:30-10:00注册
10:00-10:10欢迎辞及介绍
10:10-10:40 安德里茨中国市场总监刘秋芳女士进行演讲
11:00 – 11:00 Ehaitech内容运营经理Elisa Yazidi女士进行演讲
11：00-11：30与会者介绍
11：30-12：00问答环节
Speakers
Ms. Eva Liu
With over ten years of experience in the marketing and communications field, Ms Eva Liu has been serving as the director of marketing for ANDRITZ and leads their marketing activities in China. She systematically manages and organizes all marketing channels both offline and online. Prior to starting her career as the marketing director at ANDRITZ, Eva spent a decade at ABB (China) Ltd and GEA and was in charge of the internal and external marketing channels.
Eva has expertise in marketing for the manufacturing industry in China, especially by using various tools include Adobe Photoshop, and Adobe InDesign for graphic designing and Adobe Premier for video editing. In addition, She has also mastered social media marketing with new tools and channels which have become popular due to social trends and development.
Ms. Elisa Yazidi
Elisa has been living in China since 2012 when she made her first attempt to learn Chinese. Fast forward to eight years later, Elisa is now fluent in Chinese with a deep understanding of international and Chinese marketing. She likes to share her knowledge and experience with clients from all over the world through training, workshops, and webinars. She is working at EhaiTech, a multicultural advertising agency offering both Chinese marketing and international marketing services. AAs a hyper-polyglot with a deep understanding of Chinese culture, Elisa is looking forward to sharing the latest insights on how to develop the marketing avtivities in China after COVID.
